The use of colour causes the reading path to begin with the white building as it contrasts from the two darker ones surrounding it. This framing immediately draws the consumers attention to the middle building where they next notice the band in the shop window.

Furthermore, the colour scheme used is very simplistic and pale. This is consistent throughout the digipak giving it a professional aesthetic. This is also fitting to the indie folk genre as bold colours are rarely seen.

The typography used is the same as their previous and later albums, this means it is associated with the band an easily recognisable to their fans.

The serif font connotes a vintage style which reflects the indie folk genre and the block capitals make it very clear to read and bold.

Dyers paradox of being simultaneously present and absent can be applied here as the band are stood together and can be clearly seen by the consumer. However, the 4th wall remains intact and they are also positioned behind a window causing them to appear absent also. This incoherence will persuade a consumer to buy the album in order to try and complete their star image.

The rule of thirds has been followed here as all of the aspects which attention is drawn to are positioned in the centre third making it very uniform and clear.

The mise-en-scene highlights the genre, for example, the vintage fashion connotes the indie folk genre so the consumer is given an insight to their metanarrative prior to listening to the album.

There is iconography of the indie folk genre, for example the instruments the band are holding. These are typical of the genre, such as the banjo, again helping to construct their metanarrative.

The inside panels are consistent with the aesthetic of the front and back panels. The centre one also features the white building, however, here all the band members are present in a window each. Their casual body language connotes a relaxed atmosphere which reflects the indie style of music. This also causes them to appear more present to the consumer so as consumption continues they are receiving more aspects of the bands metanarrative.

This is the sleeve for the lyric booklet insert. This is very plain but is fitting to the rest of the digipak.

This is a six panel digipak with the CD attached to the inside right panel and a sleeve on the left.

The colours of the CD are inverted to the rest of the pack, the background colour is black whereas the font is white. This creates a contrast between the CD and the other panels. The font is the same as that used throughout making the appearance remain uniform

The composition of this picture fits well with the indie style which has been maintained throughout as it is slightly tilted and cuts off at the top. The colour is again very understated creating a sense of continuity throughout the digipak.

There is a barcode on the back which is vital to any CD. This is also the case for the record label and copyright information. However, this takes a very small section of the digipak so it does not draw much attention and the consumer does not think to focus on it.

The layout of the track listing is unconventional of most CD’s. Here they are listed one after the other without being in a format of one above the other as a list with a track number.

The first song listed is the same as the albums title which gives it prevalence over the other songs and it is likely this is the most important track to the band.

The reading path starts with the 4 images of the band members as the brighter colours of these contrasts to the black background of the rest of the advert.

Initially you are drawn to the top left phot as there is use of extra diegetic gaze to break the 4th wall and cause the band to appear present. This is a form of hard selling as the consumer likes the fact they have been able to have some insight into the bands metanarrative. However, Dyer’s paradox can still be applied as two of the members have not conformed to first person mode of address creating an absence also. This incoherence entices the audience to purchase the album in order to complete the star image.

You are drawn to the title second in the reading path as the white font contrasts to the background and it is positioned on the top of the page. The typography is the same as that used on the album itself which creates a coherent link between the two and makes it more recognisable to a consumer.

There is a quote included from a popular music magazine, NME, which can make people more likely to purchase the album as this is a trusted opinion.

Well known and popular singles from the album have been listed at the bottom. This means if the audience have heard these previously and liked them they may purchase the full album.