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Interliminal Design
!mitigating design distortion
! !
Desired Outcome ≠ Actual Outcome !
DeAunne Denmark, MD, PhD Pacific Northwest College of Art
Oregon Health & Science University
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What causes design distortion?
Cognitive Heuristics and Biases
Decision shortcuts that are rapid automatic the default
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Cognitive Bias = Inappropriately applied heuristic
Unknown Unseen
Unacknowledged and
Uncompensated
Ex. Confirmation bias
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Perception is (always) biased
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Biases/heuristics create limits
“Agile switching between systems”
Interliminal Design
on both sides of a boundaryliminal
inter between
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Adaptive Changing to suit a new purpose
Relating previously unconnected elements or ideas
Imaginative
Conscious purposeIntentional
Collaborate with yourself and
others
Wickedness
Imagine
Iterate
Opportunity
Analyze
Implement
Question
Adapt/ Abandon
Assess
Interliminal Design is nonlinear and crosses boundaries
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Interliminal methods mitigate biases
!Personal
that cause design distortion
Structural
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How?
Deliberate altering of rules, viewpoints, roles, etc. to enhance perception and awareness
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Question Everything Now What are we doing and Why?
Personal uncomfortable, upset, charged
re-visit desired outcome switch roles adopt conflicting viewpoint
Structural
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Andrew McCollough, PhD Don Harker, MS
Pacific Northwest College of Art MFA Program in Collaborative Design
Peter Schoonmaker, PhD Oregon Health & Science University
OHSU Brain Institute Bobby Heagerty
!!
many further resources upon request
Acknowledgments