CONFIDENTIAL StartwithXML(why&how)

DAM for ProductionvsDAM for Distribution

Presented By:Scott CookDirector of Technology for codeMantra

StartwithXML(why&how)

CONFIDENTIAL StartwithXML(why&how)

About codeMantra

codeMantra brings a managed approach to digital publishing with, people,processes and technology.

Our reputation is built on quality conversion services, which are complementedwith collectionPoint ™, our hosted DAM and enterprise file server.

We have developed conversion tools, processes, and even formats to enhancedigital publishing workflows and generate distribution efficiencies. Around theworld, more than 100 trade, academic, STM and education publishers arecustomers of codeMantra.

CONFIDENTIAL StartwithXML(why&how)

What is Digital Asset Management (DAM)?

Digital Asset Management consists of tasks and decisions surroundingingesting, annotating, cataloguing, storage and retrieval of digital assets, suchas PDF files, applications files, images, and fonts. Essentially anything thatmight pertain to your individual ISBN’s that are in an electronic form.

The term "Digital Asset Management" (DAM) also refers to the protocol fordownloading, renaming, backing up, rating, grouping, archiving, optimizing,maintaining, thinning, and exporting files.

CONFIDENTIAL StartwithXML(why&how)

DAM for Production

CONFIDENTIAL StartwithXML(why&how)

DAM for Distribution

CONFIDENTIAL StartwithXML(why&how)

Case Study

Continuum International Publishing GroupThe Continuum portfolio includes best-selling brands in the academic, religious and trade sectors.They produce over 500 books a year and have an active backlist of of over 6,000 titles.

CONFIDENTIAL StartwithXML(why&how)

What do DAM’s have to do with content agility?

What is Agility?agileadjective1 able to move quickly and easily.

• They can process and transform content

• Leverage the structure or lack of structure in content

• Query and analyze content

• Transform content into multiple formats

• Rapidly promote new products

• Enable Dynamic Publishing

• Generate promotional material

CONFIDENTIAL StartwithXML(why&how)

Best Practices

Things to consider when assessing your needs

• Getting Stakeholder Support• Making the Business Case• Assembling the Project Team• Auditing the Content• Aligning Content Strategy to Business

Strategy• Building Categories• Controlling Vocabularies• Information Structure• Design for Reuse• Search• Navigation• Visual Design

• Use Case Testing• Training the Contributors• Change Management• Content Conversion• Content Migration• Metadata Tagging• Roles-based Workflow• Proof Of Concept• Scalability• Full Deployment• Content Lifecycle• Multichannel Publishing• Performance Metrics