Marketing Solutions That Drive Results

KTS Marke ng Solu ons | 8216 Princeton-Glendale Road, #160, West Chester, OH 45069 | 513.407.4908 | info@ktsmarke ng.com | www.ktsmarke ng.com

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Our Customer Value Map provides insight into your customers’ challenges and drivers.

Below is an overview of the Customer Value Map process

Customer Value Mapping can also provide visibility of your customer’s buying journey.

Focusing on the buyer’s journey and working to make their life (not yours) easier is truly a differentiator.

Interview internal stakeholders and define desired outcomes, deliverables and the measures that will ensure success.

Conduct interviews at different levels: Executives Operations Staff Engineering Staff Support StaffThis provides a holistic view of customers’ challenges, needs and drivers.

Discern the highlights from interviews and distill into trends.

From the trends identify opportunities for your company.

Each opportunity is scored based on 20+ criteria around Fit, Feasibility and Attractiveness. This determines how well the opportunity fits your company at this time.

When implemented, our recommendations can lead to growth and increased profitability. Deliverables include Refined Messaging Product Refinements New Products & Services New Markets & Channels

Recommendations are made based on the scoring of opportunities in the areas of Infrastructure Technology & Innovation Products & Services Marketing Programs

RECOMMENDATIONSINTERNAL STAKEHOLDERS

INTERVIEW CUSTOMERS

HIGHLIGHTS AND TRENDS

OPPORTUNITIES SCORE OPPORTUNITIES

Here is one example of a company who understood the buyer’s journey and added value at every step.

The seller will be successful when they help customer become aware of their problem.

UNTROUBLED& UNAWARE

Continue to provide valuable information

CONTINUE TO BE A VALUED CONSULTANT

Careful with over-shooting what is actually needed

PROVIDE A PROPOSAL THAT MEETS THE BUYER’S NEEDS

Demonstrates your commitment to their success

SOLVE PART OF THEIR PROBLEM, FREE OF CHARGE!

Builds your credibility and demonstrates expertise

WHITE PAPERS AND CASE STUDIES

Help the customer become aware of their problem

WEBSITE, TRADESHOWS & ADVERTISEMENTS

Help them identify and prioritize pain, build trust

ACKNOWLEDGE PAIN

Help define the need, build consensus and trust

DEFINE NEED

Provide an offer that meets the requirements, build trust

RECEIVE ORDERS

Help prepare and prioritize offers, build trust

RATIONALIZE OFFERS

Make it easy for them to select your offer

SELECT FIRST CHOICE

Ensure your offer can maximize their investment and deliver results

Other Services

Include

“valuable assessments”

What our clients

are saying...

“provided tangible insights and recommendations”

“quickly understood our needs and objectives… and

delivered actionable results”

FIND WIN KEEP

RESULTS

ENGAGE

DELIVER AS PROMISED AND ON TIME

CustomerValueMap