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Music Video – Undisclosed Desires

http://youtu.be/t1bRogKq-zs

Lyrics and Visuals

• The lyrics are integrated with the visuals within the background of the performance; during the music video, synchronous freeze frames are used to present particular lyrics when they’re sung by the lead singer. The lyrics are presented on a television screen behind the band members during the performance.

Music and Visuals

• The entire video is performance based; it has a modern and techno atmosphere. This is established due to the props and costume appearance.

• The lights and speakers are enchanted by the rhythm/beat of the music.

Genre Characteristics

• The clothes/costumes featured in the music video are represented to be alternative classed; the fashion is quite niche. There isn’t a set narrative for the music story; the music video is quite abstract.

• The cinematography within the music video can be represented to be partially peculiar due to the electrical equipment and the angles used to portray the techno sense within the video. The camera focuses on the lead singer and dancers shoes – this can be seen to be rather odd within the video. The dancer wears plain white trainers whereas the lead singer can plug an amplifier lead into his shoe.

Demand For The Record Label

• The record label requires a variety of close ups of the band members; there are a frequent use of close ups within the music video. However, the camera is mainly concentrated on the lead singer.

Notion of Looking

• The music video frequently presents the female dancer; the costume reveals particular areas of her body and becomes focuses on.