What is Cross Cultural Web Design

Some Examples

The 4 Things to Avoid

Outside Studies

How It Relates

More Info

Breakdown

Cross Cultural Web Design…What is it?

North American Search Results:

Chinese Search Results:

4 Keys to Avoiding Clowns

• Know your product

• Know your audience

• Conduct user testing

• Know your clowns

Other Studies Studies have been done regarding American

colleges and universities homepagesStudies found the schools lacked effective

cross cultural web design (Boyer, 2006)

In Relation to Social Media

Businesses should avoid social media clowns

Treat social media like a website

Be aware of cultural assumptions

Further Research on Cross Cultural Web design:

Still a very new subject of study

For more info on the subjectUfv.ca – In the Web Library search ‘Is Ethnic

Diversity a Self-Presentation Strategy for colleges and universities?’

THE END

BibliographyBoyer, L. B. (2006). Managing Impressions in a Virtual Enviroment: Is Ethnic Diversity a Self Presentation Strategy? Journal of Computer-Mediated Communication, 136-154.Robinson, L. (n.d.). Cross- Cultural Web Design and the Impact on Domestic and International Marketing Efforts.