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Creative Methodology & Thesis Topics
Jessica KincerDirected Research Summer 2013
Tom Klinkowstein
WHAT IF...?
RESEARCH
PAST INSPIRATION
AM I....?LET IT GO
ANOTHER POINT OF VIEW
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 1
What if....was possible?
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 2
Research using all resources available to me.
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 3
Draw inspiration from relevant past experiences
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 4
Examine what prior experience has revealed to be successful or unsuccessful
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 5
Pause research and allow for spontaneous idea development
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
Methodology Step 6
Get other points of view
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- RESTORATION
I am studying an early social media brand because I want to see if they can regain their popularity in order to see if it would have been more practical just to launch as a new brand.Potential practical application- Gaining knowledge in whether brand is more significant than product
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy Tales
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Fairy TalesI am studying fairy tales because I want to see how they are constantly being retold with a new vision in order to see why we are drawn to retell these stories and make them new again.Potential practical application- Readers will have a fuller awareness of the cultural significance of fairy tales.
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
“You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.” - Steve Jobs
METHODOLOGYTOPICS
JESSICA KINCER DIRECTED RESEARCH T. KLINKOWSTEIN
TOPIC- Competition
I am studying the marketing strategies of a popular computer brand because I want to see what makes them so effective and successful in order to see if these strategies would be just as effective for other companies. Potential practical application- Formularization of strong marketing strategies.