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On October 1, in the format of Tech Hangout internal meetings Galina Kostetskaya, Engineering Manager at Innovecs, shared her experience and told the crowd about "Crafting the Product: How the Product Backlog appears": «As developers we usually don't face all the steps of the product creation. We can control and improve our part - development, but what magic processes take place on the product manager's side? If we understand that - it would be much easier to reach the synergy of the both parts. Let's discuss, what is inside the product owner's head». *TECH HANGOUT COMMUNITY was found in 2012 by the developers for the developers for knowledge and experience sharing. Such meetings are the part of Innovecs Educational Project that actively develops sphere of internal trainings and knowledge exchange program among professionals. This Initiative was born within the walls of Innovecs and has proved to be extremely popular and high-demand. In a short period of time it gained its own Facebook group with more than 100 members, blog with more than 40 posts and constant quarterly external meeting of Tech hangout community with more than 80 participants. The concept of the event proposes a 30-minute report on the topic previously defined, and the discussion in a roundtable session format. Join to discuss - https://www.facebook.com/groups/techhangout/
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Crafting the Product: How the Product Backlog appears
Galina KostetskayaEngineering Manager
01/10/2014
Plan• Plan, Do, Check, Act• Hypothesis• Personas, Scenarios -> Features• Prototyping and prototypes testing• Story mapping• MVP, releases planning
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Product owner
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Product owner
• responsible for the product success
• has the vision of there to take the product
• cares about user needs and business goals
• team player : dev team and stakeholders
• owns the product on behalf of the company
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Plan, Do, Check, and Act
• Develop a hypothesis about your product;Validate it (through user tests, interviews, fast researches); Review the result;If the experiment was unsuccessful, adapt the hypothesis;
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••
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Hypothesis
We believe [TYPE OF USER] has a problem [DOING THING]. We can help them with [OUR SOLUTION]. We'll know we're right if [CHANGE IN METRIC].
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Validate: Personas
Personas are your consumers archetypes with names, jobs, skills, interests and anything that is relevant to how they use your product.
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Scenarios
that envision their life with your product and without it. Try to answer the question: Are the features you envisioned really necessary? Does your persona get benefit from using your product?
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Interviewing your users
The most important thing is to find people who are representative of target users of your system. The people who are going to be the users of your system.
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The main problem
The main problem is that a lot of people think, that there is nothing new to be found – everything is known, everything is discovered.
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Solution
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Validate it: Prototyping
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Prototyping
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Testing prototypes• Make an interactive application without writing much code: front-end interface, which is controlled by the wizard.
• Get feedback from users• Makes sense when it is faster/easier/cheaper to make the than the real thing
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Testing prototypes
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Story mapping
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Story mapping
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MVP(Minimum viable product)
is the core features that allow the product to be deployed, and no more.
MVP - the least amount of work we can do to validate the hypothesis
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MVP
+ release plan
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What if hypothesisis proven to be wrong?
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Find a new one!
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Fail fast - learn fast
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Thank you!
Galina KostetskayaEngineering Manager
