Download pptx - Crafting the Product: How the Product Backlog appears - Tech Hangout #44 - 2014.10.01

Crafting the Product: How the Product Backlog appears

Galina KostetskayaEngineering Manager

01/10/2014

Plan• Plan, Do, Check, Act• Hypothesis• Personas, Scenarios -> Features• Prototyping and prototypes testing• Story mapping• MVP, releases planning

3© Copyright Innovecs 2012

Product owner



Product owner

• responsible for the product success

• has the vision of there to take the product

• cares about user needs and business goals

• team player : dev team and stakeholders

• owns the product on behalf of the company


Plan, Do, Check, and Act

• Develop a hypothesis about your product;Validate it (through user tests, interviews, fast researches); Review the result;If the experiment was unsuccessful, adapt the hypothesis;

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Hypothesis

We believe [TYPE OF USER] has a problem [DOING THING]. We can help them with [OUR SOLUTION]. We'll know we're right if [CHANGE IN METRIC].


Validate: Personas

Personas are your consumers archetypes with names, jobs, skills, interests and anything that is relevant to how they use your product.


Scenarios

that envision their life with your product and without it. Try to answer the question: Are the features you envisioned really necessary? Does your persona get benefit from using your product?

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© Copyright Innovecs 2012

Interviewing your users

The most important thing is to find people who are representative of target users of your system. The people who are going to be the users of your system.


The main problem

The main problem is that a lot of people think, that there is nothing new to be found – everything is known, everything is discovered.


Solution


Validate it: Prototyping


Prototyping


Testing prototypes• Make an interactive application without writing much code: front-end interface, which is controlled by the wizard.

• Get feedback from users• Makes sense when it is faster/easier/cheaper to make the than the real thing


Testing prototypes


Story mapping


Story mapping


MVP(Minimum viable product)

is the core features that allow the product to be deployed, and no more.

MVP - the least amount of work we can do to validate the hypothesis


MVP

+ release plan


What if hypothesisis proven to be wrong?


Find a new one!


Fail fast - learn fast


Thank you!

Galina KostetskayaEngineering Manager

http://tisquirrel.wordpress.com/






