Coursework Reflection

“However I felt the Advertising task gave me extended

possibilities to create an effective advert and the chance to research into the ideological issues and the nature and purpose of advertising itself. Therefore I have chosen the advertising package as I feel it will be changeling but will allow me to embrace my

originality.”

“My advert must promote and sell the product or message I am advertising, It must entice the audience and keep them watching.”

”The difficulty will be making it unique and original, enhancing the image of the brand rather than just a product.”

“This written research highlights the questions I will need to

research over in more depth to allow a wider knowledge of advertising itself. This will help me formulate where my research is going and the progress I am making.”

“There are various mid and long shots used indexically imply the difference in age of the child this is reinforced by the change in colour of the ever changing photo.”

“As part of my research I wanted to find relevant information from significant figures in the Media Studies Course, I have researched into the Media Magazine website archive and found some applicable articles which will help me with my advertising coursework.”

“Moderators like to see evidence of

purposeful research which methodically investigates existing practice. Also, any research you do into your chosen advert should be properly annotated and referenced.”

“I will start my planning stages by trying a simple stop frame animation and practice shots, this will help me when viewing my technical ability and editing ability, and whether I want to do a stop frame for my advert. ”