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Presentation slides from my talk about the COTEN Project at the Service Design Network Conference in Berlin, 2010.
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HOW WILL THE VIP PROJECT TAKE PLACE?
Phase One: Weeks 1-7 PHARMACY RESEARCH
(April/May 2007)
Phase one of the project will take place over a seven-week period and link over 50 pharmacy students and their teachers from a variety of universities and colleges around the world. Using the unique Omnium Software™ inter-face, participants will interact in small working teams of five (with each student in each team residing in a different global location) to explore one specific health related health issue from their own geographic settings and cultural perspective.
During this time, each team will be joined by an expert teacher/mentor to guide them through their working pro-cess. In addition, all the teams will be visited online by established professionals and educators to provide their own feedback and ideas to the work taking place. Each group will collectively work to produce a detailed research report and final brief for the graphic design students to begin working from.
2
WHAT ARE THE AIMS OF THE VIP PROJECT?
The VIP project aims to:
• Challenge a diverse international body of students and educators to raise awareness of important global health issues through a series of detailed research reports and subsequent visual design campaigns for use in specific locations in developing countries.
• Realise World Health Organisation (WHO) initiatives for “Working Together for Health”, and align with Interna-tional Pharmaceutical Federation (FIP) actions in sustaining the pharmacy profession in developing countries.
• Respond to agenda items identified by the International Council of Graphic Design Associations such as to raise the standards of design, professional practice and ethics and to contribute to design education-theory, practice and conduct.
• Extend Omnium’s reputation for high-level e-learning research together with its focus on practical online learning and teaching initiatives that aid communities in developing nations.
Phase Two: Weeks 6 -12 GRAPHIC DESIGN
(May/June 2007)
Phase two will see over 50 graphic design students, also from a variety of universities and colleges around the
world, join the project and initially link up with each pharmacy team for a period of two weeks. Having been briefed
by the pharmacy students, who in effect will now be acting as clients, the designers will form similar working
teams of five to progress their own visual concepts and interpretations for a further five weeks. The graphic design
teams will explore their own collaborative working processes to define creative concepts that aim to visually com-
municate the health-related issues and promote awareness to the local community of Winam, Kenya.
Written in collaboration between:
Universitas 21 -
The Network for International Higher EducationCollege of Fine Arts • The University of New South Wales • Australia
School of Pharmacy • University of Auckland • New Zealand
Produced, directed and hosted by: Currently in negotiations for support from:
Icograda [International Council of Graphic Design Associations]
IEN [Icograda Education Network]
FIP [International Pharmaceutical Federation]
IPSF [International Pharmaceutical Students! Federation]
Dr. Andy PolaineLecturer/Research Fellow - Service [email protected]: @apolaine
Examining Higher Education through Service Design
SDN Conference, 2010, Berlin
cotenA collaborative online research activity exploring service design for higher education in 2010
I need your help with this
Image: http://www.flickr.com/photos/spigoo/
Education is steeped in a production line mindset
Based on the jobs people would be doing
Assembly Line At Texas Instruments,1959.Source: Google hosted Life magazine archive
We’re still using the same methods...
... albeit clothed in new technologies
Image: http://www.flickr.com/photos/popofatticus
We spend a lot of time on restructuring & curricula
But we don’t know much about our students’ lives
And we’re unlikely to correctly predict their futures
Image: http://www.paleofuture.com/
Shift from industrial to network mindsets
The Play Ethic (2004)
“For the culture of industrialism, in which an individual’s submission to routine is what is most valued, a network society is something of a disaster. The industrial mindset is too brittle to cope with the way that networks operate.”
- Pat Kane
Re-thinking through the lens of service design
cotenA collaborative online research activity exploring service design for higher education in 2010
COTEN set out to answer two questions
1999
Virtual Design Studio [VDS] ‘99
2002
Graphics & Contemporary Society
2003
Visualising the Science of Genomics
2006
Omnium Creative Network
2005
Creative Waves 2005
2007
Creative Waves 2007
Creative Waves - a quick history
2005 - Photomedia
107 Participants22 Countries
22 Teachers/Mentors21 Special Guests
61 Students35 Colleges
2007 - Visualizing Issues in Pharmacy
200+ Participants30+ Countries
80+ Teachers/Mentors20+ Special Guests
120+ Students60+ Colleges
COTEN set out to answer two questions
1. How can we re-imagine the structure and experience of higher education using service design techniques?
2. Can service design methodologies be used in a purely online, collaborative environment?
cotenA collaborative online research activity exploring service design for higher education in 2010
80+ Participants, 9 Special Guests, 24 Countries
Can we re-create some of this (without the Post-Its)?
Special Guests
Discussions
Discussions
Teams
Problems
- Problem/brief to broadly framed
- Professionals have experience, but little time
- Students have more time, but lack experience (but often have great insights)
- Timing hard to get right
- Difficult to move from talk to action
Image: http://www.flickr.com/photos/themadlolscientist/
Don’t do projects during the World Cup
Image: http://www.flickr.com/photos/rhyick/4790598337
Positives: Cultural Probes
Positives: Cultural Probes
Favourite teaching and meeting spaces
Team Yahuar I Activity 3 – Insights and Opportunities page 4
Support, Teachers, Coaches, Train-ers, Facilitators – whatever we call them, they seem to be important for the learning process but still often 500 students listen to one professor in a lesson and talk to one person-ally 2 times during their whole studies ...
... teachers as enablers instead of ex-cathedra monsters.
.... a wonderful person who inspired me again and again to look at the world from different perspectives by challenging my views ...
... Although this professor already had lots of mentees to support she took her time, listened very carefully and offered her support – that was awesome, she ... really helped me to assure myself and find the right way.
4. Change the way of teaching ...more engagement/ shift to enablers and facilitators
Opportunities
In their cultural probes many people state they have learned the most from a parent or another family member. Fewer state other people they met later in life like teachers, mentors or so. How does this come, is this due to the quality of the relationship, time spent with the influential person or is it something occuring with a transfer of basic values, culture, confidence & trust?
Insights
I put away my computer except to show examples of things, and took out the marker. What happened? the level of engagement changed in my classes, unexpected conversations emerged and I transformed from teacher to knowledge facilitator.
I rely on visceral responses and innate feelings. I absorb like a sponge when I see that my teacher is driven, shows passion when expressing and relating.
... teachers should be passionate and inspiring!
... more personal support!
Being open to the tangent of the conversation, instead of guided by the cow path of PPT, left me open to find new paths to teaching, new knowledge to pass on that I would have missed otherwise.
Passionate! ... the idea regarding is about revelation.
... a great teacher / trainer. He manages to inspire and really bring change to yourself.
“Keeping it real” or surreal. Will online help or hinder? Action Re-search? This is more about balance, the difficulty with online is where it is an economic substitute for ‘face to face’ delivery.
Synthesis of insights
The Big Lesson: Small Change
How to create small change and nurture big change?
Image © Meena Kadri
Dr. Andy PolaineLecturer/Research Fellow - Service [email protected]: @apolaine
Take a look at the project and archive here:http://www.creativewaves-coten.com/
Thank you!
One more thing....
