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Department Of Agricultural Marketing, Co-operation And Business Management, UAS, GKVK, Bangalore-65.

Presentation Topics :

Corporate Social Responsibilities of ITC

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ITC LIMITED

Presented by: Manjunath,V. MBA (ABM)

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ITC-Profile

On 24th August 1910 the Company was incorporated as a Private Company under the name, Imperial Tobacco Company of India Ltd.

On 27th October 1954 The Company was converted into a Public Limited Company.

The name of the Company was changed from the Imperial Tobacco Co. of India Ltd., to India Tobacco Co. Ltd., in May 1970 and then to “I.T.C.Limited” in the year 1974.

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ITC - Business Portfolio

Hotels & I.T. FMCG & Cigarettes

Agri Business Paperboard & Packaging

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Current Scenario

Company is headed by Mr. Yogesh Chander Deveshwar.

ITC Limited completes 102 years on 24th August, 2010.

ITC's Agri-Business is India's second largest exporter of Agricultural products.

Launching E-Choupal technique on July 2010, services through 6500 E-Choupal which are connected across 10 states, reach more than 4 millions farmers in about 40,000 villages.

Corporate Positioning Statement :- “Enduring Value. For the Nation. For the Shareholder”

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• India’s premier privates sector companies with a turnover of Rs.41.809.82 crores.

• Ventured into packaged and branded food business with “Kitchen Of India” (KOI) in Aug, 2001 and launched “Ashirwad ” brand in 2002.

• In June, 2003 entered into convenience food market with the launch of “Ready to Eat Meals” (RTEM)

• Positioning of ITC “TOUCHING YOUR LIFE EVERYDAY”

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Financial detailsPaid Up Capital

: Rs. 790.18 crores.Total Turnover

: Rs. 41,809.82 crores.Total Profit Before

taxes : Rs. 10,684.18 crores.Total tax expenses

: Rs. 3,265.79 crores.Total Profit After

taxes : Rs. 7,418.39 crores.Total spending on

CSR : Rs. 82.34 crores.

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Major Competitors to ITC

MTR (Convenience Food Company).

Hindustan Unilever Ltd.

Britannia Industries.

Marico Industries.

Godfrey Phillips India Ltd.

Golden Tobacco Limited.

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Core Values

ITC's Core Values are aimed at developing a customer-focused

and will deliver what they need in terms of value, quality and

satisfaction.

ITC believes mainly on “Touching your life Everyday”.

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Different Business of ITC limited

Cigarettes and leaf tobacco business(1910).

Packaging and printing business(1925)

Hotels business(1975).

Paperboards and specialty paper business(1979).

Surya tobacco company(1985).

Agriculture business(1990).

ITC Infotech India limited(2000).

Wills lifestyle(2000).

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Corporate Social Responsibilities of ITC

“The only company in the World to be Carbon Positive, Water Positive & Solid Waste Recycling Positive”

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Environment initiatives:

Carbon Positive- 8years in a row(storing twice the amount of CO2 that the company emits)

Water positive- 11years in a row (creating/ storing water 2 times through rainwater harvesting than ITC’s net consumption).

Solid waste recycling positive- from last 6 years.

Social Initiative: Generate livelihood for 5million people.

ITC’s e-Choupal benefits over 4million farmers.

ITC’s farm and forestry initiatives have greened over 1,25,000 ha of barren land creating 56million person days of employment.

ITC’s Watershed development programme brings water to over 90,000ha of land which are dry and water stressed areas.

Imparting education to farmers, women, children and to other un-educated backward classes.

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• Ranked no.1 in CSR for consecutive 2nd year in the category “MOST ACTIVE IN CSR” by “Nielsen Corporate Image Monitor 2012-13”.

• It is an acknowledgement of the scale and impact of its sustainability initiatives which have created large scale livelihoods and augmented natural resources.

• ITC’s business and value chains have created sustainable livelihoods for 5 million people, many of whom belong to the poorest sections of society.

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Watershed Development Programme:

Provides water to the areas where there is scarcity of water. Plan covers over 1,00,000 ha of water stressed lands. Helps in building of water harvesting, water retaining

structures in water-stressed areas.

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E-Choupal rural digital –physical infrastructural:

Empowers framers by giving them relevant information upon : Fair market prices of their produce. Weather information. Techniques to enhance farm production. Information on seed quality and what they should buy.

Type of fertilizer and/or manure to be used.

Better accessibility to the market.

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Renewable Energy:

Renewable energy provides more than 38% of all the energy needs of ITC.

ITC has setup 14MW of wind energy facility to provide power to the packaging unit in Chennai.

Also commissioned a 21MW facility in Karnataka and 2.5MW in Rajasthan.

Investment are also being made to wind energy facilities to provide supplementary power to ITC’s hostels in Chennai and Mumbai.

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Empowering the differently abled:

ITC gives fair chance to the differently abled persons to earn a livelihood.

ITC have employed over 100 differently abled persons to jobs like house-keeping, teleworking, bakeries and also as musicians.

The company provides these people with special training and equipment to deal with their day-to-day work.

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Wealth out of Waste Programme:

Promotes Resource Conservation and Recycling of waste.

Educates and create awareness about the need of “Reduce-Reuse-Recycle”.

Provides recyclable material like glass, paper, plastic to the industries.

Operation in Chennai, Hyderabad, Bangalore, Cochin, Coimbatore, Madurai, Trichi.

It helps to augument green cover, conserves natural resources, reduce wastage.

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Women Empowerment Programme: This Programme has benefitted to more than 4lakhs rural women

to become self sufficient.

This Programme imparts education to rural women so that a better society can be made.

Has created self-help groups of women which have now become self-sufficient by self-micro financing.

Imparting education to the children through the local educated women.

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Social Farm and Forestry: Helps the farmers and tribals to produce plantations on their

wastelands.

Provides the farmers with cloned seeds which grow better and produce better in harsh conditions.

Provides farmers with know-how to convert their wasteland into a Plantation producing land.

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Livestock & Dairy Development Supporting Primary Education

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Water Management Small Scale Units

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Social & Farm ForestryIntegrated Watershed Development Programme

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Do Green Practices Lead Free Products

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Eco Friendly Products Reduce Reuse Recycle

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Conclusion:

ITC being a very large company and working across different sectors of business is actively engaged in CSR activities having a vision to serve a larger National Purpose of Nation Building through core values so that every part of the society have the chance and the accessibility to the basic needs which the rural India doesn’t have through imparting assistance and education to uplift them from poverty and misery these people have been facing from a very long time.

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