CORPORATE SOCIAL RESPONSIBILTY OF AIRTEL

By:DIPANJAN PALHARSHAL MBA 6- SECTION -A

Vision and Promise• By 2015, Airtel will be the most loved brand,

enriching the lives of millions.Enriching lives means putting the customer at the heart of everything we do. We will meet their needs based on our deep understanding of their ambitions, wherever they are. By having this focus we will enrich our own lives and those of our other key stakeholders. Only then will we be thought of as exciting, innovative, on their side, and a truly world class company.

Core ValuesAliveWe are alive to the needs of our customers. We act with passion, energy and a 'can do' attitude to help our customers realise their dreams. Innovation and an entrepreneurial spirit drive us-if it can't be done, we will find a way.

InclusiveAirtel is for everyone. We champion diversity, recognizing the breadth and depth of the communities they service. We work with them, anticipating, adapting and delivering solutions that enrich their lives. We do this by having an open mind and embracing change.

RespectfulWe live the same live as customers. Sharing the same joys and same pains.“Customers are why we exist”.

Embedding Sustainability

Energy and Climate Change• Work with their infrastructure partners to reduce GHG emissions.• Efforts made to reduce carbon footprints.

Waste Management and Resource Optimisation• Utilizing our natural resources responsibly.• Increasing resource efficiency by preventing and reducing waste.• Environment-friendly disposal of the residual waste.

Embedding Sustainability

Airtel’s Blueprint for Social Inclusion

STARTSocial inclusion and enrichment is both a target and an instrument of change for millions.

GOALMillions more are included and empowered through sustainable social and economic development.

Airtel has three vision and action pillars for social inclusion

Vision & Action Pillar 1

Vision & Action Pillar 1•“No one left out” is a commonly heard call to action at Airtel.• Only operator which provides coverage in a fully underground mine in the Tehri hydro power plant. • Connectivity at the highest motorable road, at Khardung La pass, in Ladakh.

Has a belief that connecting people from even rural places helps to spread technology for the betterment of the people.

Vision & Action Pillar 2

mCommerce• First telecom operators in India to get a licence from RBI to build mobile payment services.• Airtel Money, a product of Airtel mCommerce Services Ltd (AMSL).• Benefits include bill payments without caring cash or card.• Airtel Money facilitates cashless transactions in rural areas.

Vision & Action Pillar 2

mHealthAirtel’s Mediphone service is making commendable progress in providing health advice over the mobile phone. We are also exploring ways and means through which we can provide the following services:

• Real time treatment• Remote disease monitoring• Health awareness

mEducation• Airtel is working with NSDC funded companies to address and develop education.• Launched our IKSL partnership and the mFarmer initiative.• Joint venture with the Indian Farmers Fertiliser Cooperative Limited (IFFCO), known as IFFCO Kisan Sanchar Limited (IKSL)

Vision & Action Pillar 3

• Working with the Satya Bharti Foundation for rural upliftment.• Many programmes were supported aims to set benchmarks for

quality education across the country.• The programmes provides free ‘quality education to

underprivileged children• Special focus on girl child and caste discrimination,• Awareness and drives around global warming.

Vision & Action Pillar 3

Global Initiative

Taken various initiative in Africa and other parts of the world to embed sustainability into their operations

Africa

• Alternative forms of power supply in Africa.

• Airtel Africa’s ‘Our School’.

• Nokia Education Delivery.

Bangladesh• ‘Primary Education for All’ NY supporting Jag foundation’s initiative.

• A unique telecommunications-based digital system has been designed to deliver weather alerts and vessel tracking capabilities specifically for the fishermen’s community residing in Bangladesh’s coastal areas

Sri Lanka• Airtel Sri Lanka has taken various initiatives to embed sustainability

into their operations.

• Bharti Airtel Lanka’s association with Mithuruwela - a non-profit organisation aims at supporting cancer patients and support their families.

Thank you!