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Copywriting Secrets of the Masters:

17 New Year’s (and Anytime) Writer’s Resolutions

Don Mahoney

This special report is brought to you free courtesy of

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17 New Year’s (and Anytime) Writer’s Resolutions

Here are 17 resolutions you can use for the New Year – or anytime – to

further your success:

I will pay more attention to my prospect’s deepest desires…

I will pay more attention to my client’s wishes…

I will do more research on the prospect and the product…

I will immerse myself in the field that I am writing about…

I will welcome criticism…

I will devote more time to a headline that is Unique, Urgent, Ultra-

Specific and USEFULL (goes to the heart of my prospect’s deepest

desires)…

I will make sure my lead paints a compelling picture of the benefits of my product… and why it is of vital importance…

I will not waste time on things that are of interest to me – if it doesn’t

speak to the core desires of my prospect, it must go…

I will provide a reader many different points to enter or re-enter the copy…

I will concentrate on keeping the Golden Thread throughout my

promotion…

I will make sure my message is repeated several times in different ways

throughout my promotion…

I will make sure my close restates the greatest benefits of my offer…

I will make sure that my offer is the BEST that my client will allow for this product…

I will make sure that my guarantee is the BEST that my client will allow

for this offer…

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I will strive to make this year better than the last, no matter what anyone says about the market…

I will set aside my work time, devote 100% to my product, and not let

anything distract me…

I will try to expand my client base by ONE, and then another…

Do these things, and I guarantee that the next 12 months will be better than

the previous 12 months…

Learn firsthand from Don at the AWAI Fast Track to Success Bootcamp & Jobfair which is taking place on October 26-29, 2011

Delray Beach, Florida

Don Mahoney:

Cabinet Maker Turned Six-Figure

Copywriter

“Businesses don’t stop advertising just because the economy takes a turn for the worse. If they

did, they wouldn’t be in business very long. When money is tight, business owners spend their

advertising dollars where they can get the most bang for their buck.

And direct-marketing advertising has been proven to be the most cost-effective way to advertise.

Another great thing is that the companies that’ll pay you big bucks to write sales letters don’t

care if you’re 25 or 75 … thin, fat, male or female. They only care how your work performs.

If you have the desire, you can always reinvent yourself. I did … and you can too!”

— Don Mahoney

www.ProCopyWritingTactics.com

DON MAHONEY is a co-founder of AWAI. As a one-time cabinet maker in upstate New York,

Don barely eked out a living, getting sicker and sicker from the lacquer fumes and other

chemicals he’d breathe in every day. In 1993, a year after learning Michael Masterson’s

copywriting secrets, Don moved to Florida and started writing his own copy.

Since then Don has risen to be one of the top copywriters working today, earning over $300,000

writing letters from his Miami Beach home. He has also personally mentored dozens of now-

successful copywriters and helped them achieve their dreams of freedom and financial

independence.

Don’s letters are consistently successful because he has mastered the art of ―overwhelming

evidence‖ – a technique of providing indisputable proof that your service or product can deliver

its promise. AWAI’s program reveals all of Don’s secrets for building the kind of product

credibility that’s proven to turn fence-sitters into buyers.

Learn firsthand from Don at the AWAI Fast Track to Success Bootcamp & Jobfair which is

taking place on October 26-29, 2011 Delray Beach, Florida