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Segunda clase del Taller de Convergencia Medial en la UC.
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Paper will stay. It will NEVER
die,
but the Business Model
and Content Proposition has
CHANGED
November 13, 2009 4
1 – It’s shrinking: 19% get
no news on avg. day
14%
25%
17%
15%14%
6%
19%
34%
21%22%
17%
13%
14% 14%
0%
5%
10%
15%
20%
25%
30%
35%
40%
All
Americans
Ages 18-24 Ages 25-29 Ages 30-34 Ages 35-49 Ages 50-64 Age 65+
% o
f a
du
lts
1998
2008
November 13, 2009 5
2 – It’s spending less time with news Age and time spent with news "yesterday"
74
56
69
75
83
90
66
46
6367
74
84
0
10
20
30
40
50
60
70
80
90
100
All
Americans
18-29 39-39 40-49 50-64 65+
Min
ute
s
1994
2008
November 13, 2009 6
3 – It’s losing faith – TV story
15
20
25
30
35
40
45
1996 1998 2000 2002 2004 2006 2008
60 Minutes
CNN
C-Span
Local TV New s
NBC New s
ABC New s
CBS New s
% of those who could rate news source: PRC People/Press)
November 13, 2009 7
15
20
25
30
35
40
45
1996 1998 2000 2002 2004 2006 2008
Wall St. Journal
Time
Newsweek
USA Today
Your daily paper
Associated Press
3 – It’s losing faith – print story
November 13, 2009 8
% o
f A
meri
can
ad
ult
s –
all
ow
ed
to
giv
e 2
so
urc
es
4 – It’s shifting platforms by topic, especially
among broadband users
November 13, 2009 9
Traditionalists
46%
Integrators
24%
Net Newsers
14%
Disengaged
16%
People-Press news consumer typology
10 – It’s blending platforms
November 13, 2009 10
• Who they are
– 46% of the public
– Older, less-educated and less affluent
• What they do
– TV is main news source
– Few get news online
– Understand news better by seeing
pictures, rather than reading or
hearing
Audience Segment: Traditionalists
November 13, 2009 11
• Who they are
– 23% of the public
– Well-educated, affluent, middle aged
• What they do
– TV is their main news source
– But most get news online on a typical
day
– Greater interest in political news than
other audience segments
Audience Segment: Integrators
November 13, 2009 12
• Who they are
– 13% of the public
– Affluent, well-educated, relatively young
– 58% are men
• What they do
– Web is their main source for news
– Frequent watch news videos online
– Heavy tech usage, strong interest in tech news
Audience Segment: Net-Newsers
November 13, 2009 13
• Who they are
– 14% of the public
– Least affluent, least educated
– 61% are women
• What they do
– Do not closely follow local, national, international, or business & finance news
Audience Segment: Disengaged
November 13, 2009 14
12 – It’s becoming social – networks as news
filters, news assessors, meaning makers,
audience
10% of those with
social
networking
profiles get news
through those
sites
El sistema free de Google no
sirve a los medios
NEWSPAPERS &
MAGAZINES
RADIOS & TELEVISIONS
ARE MONO-MEDIA
INTERNET
IS THE ONLY
MULTIMEDIA
THEREFORE, ONLY
FROM AN INTERNET
BASE
CAN ONE BUILD A TRUE
MULTIMEDIA NEWS
ORGANIZATION
ON LINE
PHOTOS
TEXTS
GRAPHS
TRADITIONAL
PRINT-CENTRIC
NEWS ORGANIZATION
THE NEW
ONLINE-CENTRIC
NEWS ORGANIZATION
AUDIO VIDEO
GRAPHS
TEXTS
PHOTOS ON LINE ONLINE
The New York Times
Daily Telegraph (UK)
The Guardian (UK)
“Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009
“Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009
“Googled, the End of the
World as We Know It”
Ken Auletta
The Penguin Press, 2009
Los sitios de
internet no sirven
No generan dinero
Solo atraen audiencias que hacen visitas
cortas
Se trata de creaciones realizadas con la
mentalidad impresa
The Story So Far, CJR, mayo 2011
