This is the original background I decided to use, as I felt it had a lot of potential to reflect urban culture, which will result in

perceiving to the target audience my chosen music genre (Hip-Hop).

•I thought it would be

more appropriate to

darken the image via

Brightness/contrast

tool. As it would

illustrate the lyrical

content utilized and

the depression, the

recession and other

problems discussed in

my music video.

• Added a main image as I thought it followed the codes and conventions of a professional media product, so consequently me having one made my DVD cover more proficient. To get the full potential of the image I had to edit the image so the colour matches the setting so the image looked part of the background. I accomplished this by the use of Highlights/Shadows tool.

• Then I cut the other

bollard out to

duplicate it and

place it over my leg

so it appeared to the

audience that the

main image was part

of the background .

I then started to

create the title, I

obtained the title

font from

www.picnik.com ,the

reason I used this

font was because I

thought it was a

good font to

represent graffiti, but

was still legible to an

audience that is not

too familiar with that

style text. In further

explanation I used

this font because I

thought it

represented the

urban element of Hip-Hop .

•Once I cut the font

out I edited the

opacity of the font

so it appeared to the

audience, once

placed over the wall

that it was graffiti on

the wall, and didn't

look un-realistic. The

reason I done this

was to ensure larger

sales from my

product because of

it appearing more

proficient.

•When I decided to

try and attempt to

make the font

appear like graffiti

on the wall I knew

from the original

background that it

was to cluttered with

“real” graffiti. For me

to get the full effect

of the title/masthead

I knew I had to

create space on the

wall to lay the text

down.

•The way I achieved

creation of the

space was utilizing

the clone and spot

healing tools on PSE

CS3 , I started by

cloning part of the

empty wall and then

duplicating the

blank wall where I

need space. I then,

to make sure it

looked original

blended the sharp

edges in with the

spot healing tool.

•After completing my

masthead. I chose to

add a parental

advisory label onto

my cover to make it

appear professional

and so it covers

restriction

requirements.

•At this stage I could

see my DVD cover

becoming more

realistic. A few codes

and conventions

kept bothering me

though because I

hadn't included

them and I really felt

I need them to

progress, the first of

these was my spine.

The spine contains

the title of the DVD

because when it

gets shelved that is

the part of the cover

in eye sight. When I

decided to

incorporated this I

felt this made my

DVD cover more

proficient.

•The next thing that

was bothering me

was the small print,

that contains the

details of; producers,

directors, music

editors and so on....I

added this element

because its included

on every DVD cover

that are constructed

by professional

graphic producers.

• Next thing that I felt

was a problem was

the free space on

the spine and the

bottom third of my

DVD cover. So I

decided to add

both the DVD rom

logo and a

distributional

institution logo that I

have used to be my

institution to

distribute me.

•I then decided to

add a subtitle,

because during my

research I found that

most DVD covers

include these and for

my cover to become

more proficient I

should only include

what is the norm.

In the next few stages I incorporated a few codes

and conventions to make the outlook of my product more professional and increase potential sales. One code and convention I included was the use of the top strip

“widescreen edition” . The top strip is essential to a DVD cover after its introduction by promotions of special features, that were included on the DVD. Also it made my

cover look much more realistic as every professional cover has one. Additionally, I utilized a barcode and DVD statistics table. The reason I used these was purely for my cover to pass

requirements and look more realistic, so it results in more sales when put into production.

Next I added some

public and institution

comments, a

genuine code and

convention that is

included within a

music DVD. It can

vary how many a

DVD will include on

its cover but the

more good

comment the more

sales it will have.

They almost act as

pugs but not so hard

sell.

To complete my

DVD cover I enlisted

the content on the

back of the

cover, so my target

audience can see

what is included on

my DVD and

hopefully want to

make a purchase

more. All DVD’s

have some sort of

text on the back

whether its the

narrative, film extras

e.t.c, so I decided to

include some on

mine to make it

more professional.

Final Product.