Elements of Communication

SenderReceiverMessageChannelsNoise internal noise

and external noise ContextFeedback positive

feedback, negative feedback, internal feedback and external feedback

Effect emotional, physical and cognitive

Channels

Channel refers the way the message travels to the

receiver

Many kinds of Channel

Face to faceVisual messageSense of touch/tactileSense of taste (from

smelling or tasting)From sounds and

hearingThe channel of

organizational (newsletter,memo, company email)

Mass communication (primary channels like news paper , radio, film)

WeaknessWeakness StrengthsStrengths

Slow process and distribution

Limitation of visual

No audio

Repeatable easily copied

More detailbecause there is no time limit on decoding the message

Can be Analyze more deeply because there is no time limit we can re-read the message repeat ably

Print media

WeaknessWeakness StrengthsStrengths

No repetition Lack of detail

there is time limit for the content to be delivered

High cost

Fast from timeAudio visualIt can reach large

amount of audience

Electronic media

Conventional MediaConventional Media New MediaNew Media

Conventional Media vs New Media

WeaknessWeakness StrengthsStrengths

Lack Privacy Lack of credibility

Very fastAudio visualPractical and

flexiblePotential to reach

large amount of audience

Online Media

The feedback

Feedback is the respond originated from the receiver in respond to the message that was sent by the sender.

Types of Feedback

Positive feedbackNegative feedbackImmediate feedbackDelayed feedback

Communication Modes

Visual messages (something that can be seen)

Tactile messages (received by sense of touch)

Olfactory and gustatory messages (sense of smell and taste)

Auditory messages (that can heard)

Basic Life Function

Courtship and mating

ReproductionParents offspring's

relation and socialization

Navigation Self-defenseTerritoriality

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