Computer Applications

Web 2.0 Application, Social Media and The Internet

OVERVIEW

• Web 1.0, Web 2.0 & Social Media

• Blogging

• Four Types of Blog

Web 1.0, Web 2.0 & Social Media

• Web 1.0 – One way communication (Publish and Read)

• Web 2.0 – Two way communication (Read and Feedback)

• Social Media – Three way communication (Social Interaction)

What is Web 2.0?

• A second generation of web-based communities and hosted services

– Social-networking sites

– Wikis

– Blogs

– Mash-up

– Folksonomies (tagging)

What is Web 2.0?

Designed to harness collective intelligence, Web 2.0 empowers the trend for mass user participation on

information searching and sharing at speed and breadth, promoting remixability of software services

and user generated content, regardless of the technologies lying beneath.

Web 2.0 Characteristics

• Web 2.0 has four characteristics:

– Interactivity

– Real-time user control

– Social participation (sharing)

– User-generated content

Web 2.0 Technologies

• Macaskill and Owen (2006) considered Web 2.0 is a second wave that covers web tools and services such as weblogs, wikis, social networking sites, video sharing sites, RSS, and tagging.

• Examples of these tools are: WordPress, Facebook, Twitter, YouTube, Wikia.com, Instagram and Rhapsody.

Blogs

A blog (web log) is a discussion or informational site published on the World Wide Web and

consisting of discrete entries ("posts") typically displayed in reverse chronological order (the

most recent post appears first).

Four types of blog

• Personal blogs

• Professional Blogs

• Publication Blogs

• Corporate Blog

Personal blogs

•Personal blogs is a diary or commentary written by an individual. Personal blogs are online journals and reflect the blogger’s personal opinions or views on a given topic.

•Many times, personal blogs don’t have a goal other than to communicate with a small circle of followers.

Professional Blogs

•Professional blogs are typically blogs with a single blogger. The purpose of a professional blog is to promote the individual, not a company, product, service nor opinion.

•Professional blogs may have goals for advertising, speaking or consulting revenue as the blogger builds authority and search engine ranking in a specific field of interest.

Publication Blogs

•Publication blogs are traditional publications that are delivered through a blogging platform.

•Publication blogs are typically blogs that generate revenue through advertising and sponsorship opportunities.

Corporate Blog

•Corporate Blog used internally to enhance the communication and culture in a corporation or externally for marketing, branding or public relations purposes are called corporate blogs.

•A corporate blog can also be used to drive public relations, and communicate effectively with employees or shareholders.

Tagging

• A tag is a non-hierarchical keyword or term assigned to a piece of information (such as an Internet bookmark, digital image, or computer file).

• A metadata helps describe an item and allows it to be found again by browsing or searching.

• Tags are generally chosen informally and personally by the item's creator or by its viewer, depending on the system.

Mashup

• A mashup, is a web page, or web application, that uses content from more than one source to create a single new service displayed in a single graphical interface.

• For example, you could combine the addresses and photographs of your library branches with a Google map to create a map mashup.

Computer Application

Web 2.0 Application, Social Media and The Internet