Introducing a New Product

Hands On Social Media

Community Management

Part 1 Langara College 2015
Communication leads to community, that is, to understanding,intimacy, and mutual valuing.Rollo May

www.thecommunicationstudio.ca
Creating venues and moments, digital and real that will assist people ,companies and institutions, share their message, build community, increase their influence.

This course will assist you to update your professional skills and profiles on social media though instruction about social platforms, profiles and and community building. This workshop is hands on today between 9:30 to 4 PM at the Langara Campus in Vancouver, British Columbia, Canada.

You will leave with professional looking profiles and the confidence to use them in a safe, productive manner.

The extended goal is to leave instructors with tools to efficiently communicate online in social spaces, expand your influence, improve outreach and connect to similar communities in your profession.

Please Bring Your laptop, wifi logon`s or wired connection if available in room L318

User Names and passwords for all your current Profiles or please create them in advance for Facebook, Twitter and Linkedin.

If you don't have a profile photo that you like, please wear something nice that reflects your everyday business or work look and we can assist you with taking one.

Published Work or Portfolio Please bring a list of any published radio, newsletters articles, or interviews, books, video etc. that pertain to your current position or support it.

We will cover

How to achieve better connection with online communities, increase your influence and ability to communicate to your target audience.

How to build a safe social network with colleagues, staff, students and other influencing bodies. Community management, and the dangers of not taking charge of it..

Blogs Websites: - how they can be a benefit to you, your research, teaching and institution - How to share discussions, images, audio and video on social networks. We will cover SEO, YouTube, and more.

LinkedIn - what should be on it, how to use it as a value statement for your institution, and your work. Learn how other institutions are using it for hiring, finding students, contacting Alumni sharing research and developing their foundations through good communications with other professionals, in the required field.

Facebook pages and profiles and how to keep your personal information safe ( Link to Facebook for Instructors)

Twitter and how to make sure you have the latest new, can use it in emergency situations and build your own following and community that you will find and offer value to. ( Twitter for Instructors)

Learn to monitor social media by keywords in your community with Hootsuite or other tools.

Everyone is using social media..

But if you do not have a measurable goal for your company or institution, you are not utilizing your resources well...

January 12th, 2015

Long-term Goals

Build relationships with students and build a community

Retaining support of staff and students

Retain support of Alumni

Monitoring and improving ``customer retention`` and happiness

Fostering connections with the community.

It takes a team approach...With coaches, leaders, assisting the team to understand WHY they need to be on board, to achieve commitment for success!

Cost Analysis!

Old Media VS New Social Media and Community management...

How are you creating value and community

What is community worth to you..

University of Nova Scotia 2012

Langara policies.. 2010

Communication leads to community, that is, to understanding,intimacy, and mutual valuing. Rollo May

And we are headed into 2016...What will it look like...

https://support.ubc.ca/

`No Social Media Policy cost $2M to U of I ... `

``Could the University of Illinois have avoided the whole mess with clear social media policies and technology to ensure that people are aware of the policies at the time they use social media?`` - Joseph Steinburg

``Imagine for a moment that a team of social media experts, cybersecurity and privacy pros, lawyers aware of relevant laws, and human resources managers had crafted clear, detailed social media usage rules for employees at the University of Illinois.`` - Joseph Steinburg

Social tools and engagement can:

Open and strengthen networks on campusIn departmentsBetween instructors (team building)

Between instructors and students

Between students

Have students and instructors advocating forYour Campus

Their discipline

Connecting and sharing and collecting research

Image from : Kristine MerzCEO Orange Square / Creative Director / Marketing Strategist

You campus or institution will have an overall media strategy, we are here today to focus on the how you can support the social media and community management part of that strategy as an individual.

HOW?

Supporting Learning Outcomes throughShared knowledge

Updated with current research and breaking news

Keeping students and staff involved in the learning process for more successful curriculum outcomes

Sharing Knowledge between departments

With other CampusesWithin the same discipline

Bringing in new thought leaders from the communityLinkedin Searches

Email request via department heads

Meetups http://www.meetup.com/Vancouver-Entrepreneurs-Business-Builders/events/226425862/

Way to interact:

Monitoring outcome throughClass involvement through Sharing quotes

Sharing Class notes

Taking time to test each other online or research in tandem groups for disussion

Online surveys

Research Example - Social Feeds / Moods by location, topic, subject...
references: http://www.ccs.neu.edu/home/amislove/twittermood/
https://www.csc.ncsu.edu/faculty/healey/tweet_viz/tweet_app/

We will now cover some platforms

https://vimeo.com/channels/611369

That was 2 years ago and most of those platform have withstood time and grown stronger as well as added tools to their brands.Google+ Pages and social check in apps, Periscope , Vine, Vimeo, Tumbler

Thank you! Click for next presentation