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What does the colour red mean to you? This presentation will challenge viewers to think about how they feel about different colours and the way this is used by marketeers.
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Using Colour
What Does
Mean to You?RED
Energetic & Powerful
RED
RED
RED
YELLOW
A Positive Start
YELLOW
YELLOW
BLUE
Safety & Security
BLUE
BLUE
GREEN
Nature and Growth
GREEN
GREEN
GREEN
PURPLE
Wealth / Mourning / Wisdom?
PURPLE
Luxury WisdomCreativity and
Independence
BROWN
Trust and Friendship
BROWN
BROWN
ORANGE
Warm and Protective
ORANGE
ORANGE
ORANGE
BLACK
Authoritative and Somber
BLACK
WHITE
Love and Death
WHITE
GREY
Secure, Reliable & Sophisticated
GREY
GREY
Gunmetal, Brushed Aluminum, Silver, Pewter
Gunmetal, Brushed Aluminum, Silver, Pewter
…or colour
Apple offers both…
Why has the Co-op chosen these colours…?
Safety & Security
Nature & Growth
Mourning Warm & Protective
The 100 Biggest Brand Logos on the Web by Colour…
Summary:
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