Class marketing plans1

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  1. 1. Class: Marketing plan
  2. 2. What is our soap about? Our soap is about 2 rivalry colleges from two different classes. Eastwood High of lower class, chavvy school where kids are up to no good. St Antoinette's of upper class, posh school where adults have very high expectations of their kids. Both colleges dealing with young adolescent issues.
  3. 3. E4 Target audience Young audience, strong 16-34 demographic ABC1 Similar age demographic to the characters in our soap
  4. 4. Targeting our audience Poster: popular way for E4 to promote their shows, and popular by soaps aswell most eye catching way target our demographic. Magazine Cover: TV listings magazine featuring out TV soap, good way toattract our audience, locking them onto our storyline by using an eyecatching headline and imagines.
  5. 5. The trailer Shooting a set up trailer story instead of just including clips from the soap tomake it easier for the audience to identify with the characters. We were planning to include the three main plot points: The love triangle,the secret admirer, and the head teacher rivalry.
  6. 6. The magazine cover Two or three characters involved in the main plot points to feature. Using our own pictures for other cover stories from other TVprogrammes/soaps.
  7. 7. The magazine cover Two or three characters involved in the main plot points to feature. Using our own pictures for other cover stories from other TVprogrammes/soaps.