Enterprise Rent-A-Car

In AustraliaA Marketing Research Presentation By:

Five StarConsult

ants

Introduction

Founded by Jack Taylor in 1957

Headquartered in St. Louis, Missouri

Over 8,000 locations

More than 700,000 vehicles

Many awards and recognitions

Enterprise Rent-A-Car Enterprise is known for its exceptionally low rates, neighborhood convenience

and its outstanding service, including picking up local customers at no extra cost.

  The company’s business line has expanded and also includes Enterprise Fleet

Management, Enterprise Car Sales, and Enterprise Commercial Truck Rentals. It is unparalleled in size, strength and stability.

Enterprise has achieved a 20% growth rate of annual revenue over the past 25 years.

Ranked number 18 on the Forbes Top 500 Private Companies in America. In addition, Enterprise has ranked highest in customer satisfaction among airport rentals in nine out of the past 10 years, according to J.D. Power and Associates Rental Car Satisfaction Study.

Has offices located within fifteen miles of ninety percent of the U.S. population.

Australia

Australia

Western Australia New

South Wales

South Autra

lia

Queensland

Northern Territory

Victoria

Tasmania

-Great Barrier Reef:

World’s Largest

Coral Reef (2,000

Kilometers)

-Total Land Mass: 7,617,930 Square Kilometers

-Mount Augustus:

World’s Largest Monolith

-Australian Outback: Includes

Alice Springs &

Kings Canyon

-Would Famous Sydney Opera House

Official Name: Commonwealth of AustraliaCapital City:

Canberra (pop- 325,888) 

Currency: Australian

Dollar

Official Language:

English

Population: 21,262,641

GDP Per Capita:

$38,100

Growth Rate: 3.6%

Inside Australia

Australia’s Economy

The Australian economy could fall

into recession in 2009 after 17 years

of growth, according to the

IMF.

10% Goods and Services Tax

Unemployment Rate of 4.6%

Currency: Australian Dollar ($A or A$, AU$ or

$AU, AUD)

Australia has grown at an

average annual rate of 3.6% for over 15 years.

The service sector of the economy,

including tourism, education and

financial services, constitutes 69% of

GDP.

GDP per Capita - $38,100

(2008 est.)

Working Practices in Australia

- Meetings start on time.

If you are going to be

late you should let

your Associates

know.- Australians are relaxed

and informal and will be on a first-name basis very

quickly.

- In the corporate world,

conservative suits are standard. Women wear

skirted suits or suits with pants,

ensembles, or skirts with blouses, or dresses and

jackets. -Australia is second only to the United States in the number of women who are directors on large company boards.

Working Relationshi

ps in Australia

Distribution Must be direct and cost effective!  

Who helps Enterprise?

Travelocity renewed its alliance with Enterprise with a new multi-year agreement.

The relationship will allow Travelocity to maintain its role as a preferred online distribution partner of the car rental company’s product and service.

Customers will receive :1.Special promotional offers2.Instant confirmation at the time of reservation3.Dedicated customer service to handle member issues4.Access to all Enterprise locations around the globe

 

Enterprise Rent-A-Car S.W.O.T. Analysis

Strengths:- Powerful Strategy-Wide Geographic

Coverage-Global Alliance w/

Eurocar-New “Green” Technologies

-Meets Broad range of Customer Needs

-Strong Brand Name & Reputation

Weaknesses:-The poor economy has

revenues down-Consumers can not

drop off cars in different states or

regions-The company is

experiencing a decline in the resale value

Opportunities:-Room for more

geographic expansion in new markets

-Ability to serve additional customer

groups or market segments

-Room to expand on going green

Threats:-Slowdowns in market

growth-Economic recession is

driving down demand for rental services

-Other car companies moving into cities

Enterprise operates in

Competition

Drive Away Rental was created in 1988.

Currently Australia’s foremost rental service.

Offer fully equipped motorhomes.

Excellent brand recognition.

Competition S.W.O.T. Analysis

Weaknesses: -Drive Away relies on

many suppliers.-Obtaining

international driving permit.

-Pre-booking is essential.

Opportunities:-Acquire more transportation

services.-Have a structured tour

guide service.

Final Analysis & Conclusion

Should Enterprise Rent-a-Car enter the Australian Market?

YES- because it would be a great success and generate huge profit

They already have a well-established name

Great customer satisfaction

With information technology growing day to day, Enterprise is a perfect match for this economy!

Cost Efficient Productive Reliable

This Presentation Has Been Brought To You By:

Five Star

Consultants

Jason Noel

Margarita Keyser Mark Mears

Brittany Nickerson