Cilips Autumn 2011 Gathering

The Strategic Content Alliance CILIIPS Autumn Gathering

12th October 2011

The SCA addresses…

Mindsets

Policies

Strategies

Practices

http://www.youtube.com/watch?v=NC9tK1APvc8

www.jisc.ac.uk/contentalliance | Slide 212 April 2023

http://www.youtube.com/watch?v=NC9tK1APvc8

Digital Content Boom!


Digital Content Bust?


Digital Libraries collaboration...convergence…competition


RSS

http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=270290406

http://oxford.facebook.com/group.php?gid=2566711287

http://www.youtube.com/user/ww1lit

http://www.flickr.com/groups/greatwararchive/

The train’s a comin’ or a new direction…


Libraries of the Future…


http://www.jisc.ac.uk/whatwedo/programmes/di_informationandlibraries/emergingopportunities.aspx

http://www.jisc.ac.uk/whatwedo/programmes/di_informationandlibraries/emergingopportunities.aspx



http://infteam.jiscinvolve.org/wp/2011/09/29/shared-academic-knowledge-base-kb-library-directors-event/

http://infteam.jiscinvolve.org/wp/2011/09/29/shared-academic-knowledge-base-kb-library-directors-event/



http://infteam.jiscinvolve.org/wp/2011/10/11/mobile-infrastructure-for-libraries-new-projects/

http://infteam.jiscinvolve.org/wp/2011/10/11/mobile-infrastructure-for-libraries-new-projects/



http://discovery.ac.uk/businesscase/principles/

http://discovery.ac.uk/businesscase/principles/



A tale of two cities….


http://www.glasgowlife.org.uk/museums/our-museums/riverside-museum/Pages/default.aspx

Developing audience engagement?


http://www.glasgowlife.org.uk/about-us/glasgow-life-annual-review-09-10/Pages/default.aspx

A tale of two cities…


http://www.powerhousemuseum.com/

Online Audience Engagement….today's site visit and tomorrows visitor


http://www.powerhousemuseum.com/pdf/about/Annual_Report_09-10.pdf

Eating our own dog food…


A taste of things to come…


What prompted this…


So what is available now…

Audience – building and engaging online communities

Income – new revenue streams, business models

IPR – copyright, licencing and rights management

Web optimisation – everything you wanted to know…

Freely available from:

http://sca.jiscinvolve.org/wp/



What will be available shortly…

Medical Recordings – Sharing, Use and Reuse…

Digital Entrepreneurship – Training syllabus…

Successful tactics and strategies for ‘host’ support

WW1 centennnary Digital Public

Space…


Is sustainability a ‘buzz word’ of the moment…

It’s not just about the money. A sustainability plan is a holistic strategic plan for how a project is going to be able to continue to grow, develop and find the resources – of all types – it will need to do this.

It’s not just about ‘getting by’. Just squeaking by and covering budgeted costs is not enough in the long run. User expectations are shaped by experience on the commercial web and grow ever more demanding.

It’s all about identifying the value . . . A viable plan needs to address the value that the resource will offer to users – how people will use it, why they will want to use it – whether the value is to users who will pay money for access to the resource, to gallery or museum administrators who will agree to subsidise it, or to volunteer contributors who will offer their time and expertise. The ongoing success of the resource will depend on its ongoing value to its stakeholders.

. . . to a specific stakeholder or group. Just as there is no inherent value to a resource without a stakeholder who cares about it, there are different possible ways to conceive of this value. These conceptions may change over time, as user expectations grow and new technology and tools allow for new ways of engaging with content. Project leaders must stay in touch with their audiences and with other stakeholders to understand when their needs change and what the implications will be for the resource.


Some basic – but critical—steps sustainable collections and services take


Empower leadership to define the mission and take action

Create a strong value proposition

Creatively manage costs

Cultivate diverse sources of revenue

Establish realistic goals and a system of accountability

So what are other libraries doing to create new revenue streams?


Framework for Post-Grant Sustainability Planning


1. Define desired post-grant impact

goals for your project2. Work through these steps

Libraries and Hargreaves…

Review recommendations to modernise UK IP laws published in May. HMG accepts them in full.UK IPO to launch consultation on implementation from mid-Oct onwards.

Recommendations include: Digital Copyright Exchange; a digital market place where licences in copyright content can be readily

bought and sold. Copyright exceptions covering limited private copying (format shifting). Copyright exceptions to allow parody. Copyright exceptions for library archiving (digital preservation). Copyright exceptions for search and analysis techniques known as 'text and data mining'. Establishing licensing and clearance procedures for orphan works (material with unknown copyright

owners). Collecting Societies should be required by law to adopt codes of practice, approved by the IPO and the

UK competition authorities. Evidence should drive future IP policy and not ‘lobbynomics’. Strengthened the Intellectual Property Office's role. SCA’s future plans include: Developing the evidence base on data and text mining and orphan works in the coming months. Producing advice and guidance on the potential implications of the recommendations for colleges and

universities. Contributing towards HMG policy formation through active and empirical evidence based research.



Thank you for listening and questions....

‘ For Further information please visit the Strategic Content Alliance at http://sca.jiscinvolve.org/wp/

[email protected]


Education

Cilips Autumn 2011 Gathering