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As libraries face a turbulent future, we get to choose how we will react. This presentation looks at adapting business practices, developing a display oriented library and how to know which way to go forward.
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Choosing Our Future: Libraries in the 21st Century
Andy Barnett Assistant Director - McMillan Memorial Library
Wisconsin Rapids
Starting Out
• If you meet Buddha on the road, kill him
• Next practices not best practices
• The direction of change is more important than the pace of change
• From an age of scarcity to an age of abundance
Change is…
• Scary
• Not optional
• A habit or muscle
• Additive
• Addictive
Super Powers
• Every person and library should have them
• Difference between a factory job and what you can be
• Mainly a matter of attitude and willingness
Adapt not Adopt
• A government function, with a community based purpose
• Social good, not volume/profit
• Watch your language
• Be remarkable, in a good way.
Remarkable, but not in a good way
Public ≠ Private Sector
• Mission
• Third place, not home or the marketplace
• ROI
• Profit center
• Incentives
• Metrics in general
• Niche marketing
Public = Private Sector
• Customer driven
• Design / layout / wayfinding
• Hours
• Importance of perception
• Become a destination
Steal These
• Have a (saleable/explainable) purpose
• Be intentional (economy of force)
• Strategy not tactics
• Plan as if your job depended upon it
• Life long relationships
What models?
• Sam’s Club = bad model
• Good hotel/resort= better model
• Welcoming and hospitable
• Effective and efficient
• Surprise and delight
Cutting Edge Libraries
• Thank you!
• Proof of concept
• Conditions for success
• Costs
• Trade offs
Are you on the right track?
• Five Laws of Library Science
• Benefits users, not just staff
• People first, then things
• Tech like you want/use at home
• Wow factor
Paco Underhill & Design
• Retail anthropologist
• Comfortable, easy, practical, fast
• Design as people management
• Design as theater
• If a TV crew was coming, what would you change?
Self-Service Options
• Self-service often best service
• Non-service isn’t
• Staffed self-check – like WalMart
• Staff, design, signage changes
Wayfinding
• Important piece of self-service
• Intuitive and self-navigable
• Design, layout and decoration
• Sightlines – patron and staff both
• Better signage / less clutter
Display Oriented Library
• Display / merchandise as much as possible
• Genre collections
• Wayfinding and in-library users
• Develop browsing areas
• Size matters
• Implement incrementally
Implementation @ MCM
• Display shelving for New Book area
• Genre / subject collections of New Books
• Display shelving for AV
• Additional permanent genre collections
• Creating display areas wherever possible
• We still have stacks (so far)
• Three levels – new/stacks/system
Just in Time
• Originally an industrial concept
• Shared systems and delivery make it work
• Leaner local collection
• Three levels – library/system/ILL
• 80/20 rule?
Zoning
• Different zones = different purposes = different rulesets
• Children’s Room a common zone
• Social/quiet zone often missing
• Unenforceable rules or missing mission
Commons @ MCM
• Social zone for all ages
• Dominant users vary by time of day
• A Children’s Room for adults and teens
• Food, drink and wireless
• Strict enforcement of rules
• Benefits other zones
Coffee / Food Service
• Service, not profit center
• Part of being a destination
• Level of quality
• Staffing and hours
• Implementation @ MCM– High quality– Library staffing
Right size /staff
• Changes in operation should equal changes in staffing
• Libraries move slowly on staffing
• Right size = fewer staff
• Right staff = changed mix of staff
• Re-examine position descriptions
• Re-examine structure
• Volunteers
Take aways
• Remember who you are
• Develop your super powers
• Adapt don’t adopt
• Infuse self-service
• Manage change
• Be a great library
• Thanks for inviting me