Case Study: Fiskars Home Scissors

Laura  Katriina  Pollard  Design Strategy Module MA Design Management

Birmingham City University - December 2011

Fiskars (n.d.)

Logos: Fiskars Website, Photos: L Pollard (2011)

Homewares Market Global Sales in 2008

€95 Billion

Fiskars Total sales in 2010

€715.9 Million

An 8% year on year improvement Euromonitor (2009) Fiskars (2011)

“Lasting everyday design since 1649”

Fiskars (2011) Image: Monocle (2011)  

Fiskars (n.d.)

‘The DNA of a Design’ – Fiskars Scissors 1967 - 2007

“The demanding Modern Lifestyle Consumer”

Fiskars (2011)

Flexible Homelife Sustainability

Fewer But Better Nice to Have Story

Nice to Have

“they were creative and functional…because if you’re creating something with [scissors] you want them to be efficient, when you’re making craft things you want something that works well”

Content Analysis Interviewee

Fiskars (2011)

L Pollard (2011)

If DESIGN is…..

a collective problem solving effort

about processes, services and experiences

essential to the value of things…..

Abbing (2010)

     

Recognised but subtly branded Old but Good Design

Realisation after use they are well designed

INNOVATION

QUALITY

ROI

Red Dot Website (2011)

References and Questions?��� Abbing., E. R., (2010) Brand Driven Innovation: strategies for development and design, Lausanne: AVA Publishing SA.

Borja de Mozota, B., (2003) Design Management: Using Design to build brand value and corporate innovation, New York: Allworth Press.

Cross P., Yellow Door Consultancy [seminar] cited in Pollard, L., (2011) Luxury Interior Trends for 2011 and beyond, Birmingham: Laura Pollard, 12-17. Euromonitor Report, (Nov 2009), Trends, Developments and Prospects in Housewares and Home Furnishings, [Internet], London: Euromonitor International Ltd, Available at <https://www.portal.euromonitor.com/Portal/Pages/Analysis/AnalysisPage.aspx> (Accessed 21st November 2011).

Fiskars Annual Report, (2010) [Internet] Helsinki: Fiskars Corporation. Available at <http://www.fiskarsgroup.com/news/news_1.html> (Accessed 21st November 2011). Fiskars Corporation, Fiskars Group website (2011) [internet], Available at<http://www.fiskarsgroup.com/corporation/corporation_1_1.html> (Accessed 4 Nov 2011). Kluvik, B., (n.d.) The DNA of a Design, Helsinki, Fiskars Corporation Sommalisto V., and Nieminen, L., Finland’s economic and cultural locations illus, in Finland National Survey (2010), London: Monocle Magazine, pp 5 Red Dot Award, [Website], Available at <http://en.red-dot.org/> [Accessed 29th November 2011]. Systematic Innovation TRIZ, [Website], Available at <http://www.systematic-innovation.com/> [Accessed 29th November 2011].