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Created by Tommy Jolly for the 2010 KMWP Summer Institute
Citation preview
Tommy Jolly
The only really good place to buy lumber is at a store where the lumber has already been cut and attached together in the form of
furniture, finished, and put inside boxes.
—Dave Barry
The Inquiry Question
How can I make yesterday’s news engaging for today’s audience?
I don't make jokes. I just watch the government and report the facts . —Will Rogers
Step 1: Provide Breakfast
Quiche is effective! Flavorful
Sophisticated
Healthy
Delivery (of food) is really a combination of two of my favorite activities: eating, and not moving. Jim Gaffigan
Step 2: Set the Bar High
…So that
everyone else
can walk under it
comfortably.
Hard work pays
off in the future.
Laziness pays
off now.
—Steven Wright
Step 2 (Continued):
Go the Extra Mile
Dolleen and Kristen
Photos + Barry Manilow = Inexplicably Awesome
My father carries around the picture of the kid who came with his wallet. —Rodney Dangerfield
Step 2: Believe Everything
Lorraine Wynn Says
She’s fond of
comedy.
She knows brain
research.
She loves the
English language.
Lorraine (Continued)
She knows
cartoons.
She makes
banana dances
accessible to the
general public.
No other
characteristics are
necessary.
Step 3: Write and Share
We wrote. Then we read it.
I guess I just prefer to see the dark side
of things. The glass is always half
empty. And cracked. And I just cut my lip
on it. And chipped a tooth.
—Janeane Garofalo
Step 4: Innovate!
Why read another rewrite of The Notebook when you can read Nick Sparks 2.0?
Summarize a career’s worth of experience in twenty minutes.
Wonder to yourself what crazy David Milch stories our guest might have…
Step 5: You Can’t Sum Up
Writing Time
So don’t try. Just quote somebody:
I think I did pretty well, considering I
started out with nothing but a bunch
of blank paper.
—Steve Martin