Embed Size (px)
DESCRIPTION
Social Media/Networking for Libraries and Staff: Following the Herd or Finding your Own Hill? Slides from the Library Staff workshop held at Leicester, 14th June 2012.
Citation preview
Library Staff ConferenceJune 14th 2012Gaz J Johnson
@llordllama
What’s in the Box?
Understanding of the diversity of social media and networking
Awareness of the impact for librarians and library staff
Some ideas on how you can make a better use of it
Your social media profile – and how to use it to your advantage
Know your Twitterati
Stephen Fry Follows Me on Twitter
Unlearn What You Have Learned As much new ways of thinking as new
technologies It’s about communication, sharing and
collaboration It’s an Organization 2.0 kinda way of
life and work It’s about augmenting content in shared
public spaces Less about controlling the message
and more about embodying brands Social Media takes time to master but
so does email, telephone…
Why is Social Media Important?
The Influence Impact
What is Social Media? Noisy
Vibrant
○ Interactive
User defined
- Searchable
- Attributable
•About Sharing
Social Media Isn’t
Just Text
Static
○ Controlled*
Risk Free
- One Directional
- The Only Channel
• For Everyone*Certain regimes might argue differently, please check with your local dictator if you’re not sure
More than just Friendface…
http://www.ebizmba.com/articles/social-networking-websites
Just the tip of the iceberg…
What Kinds of Sites?
Blogging (WordPress, Blogger) Microblogging (Twitter, Yammer) Photo & Video sharing (Flickr, YouTube) Wikis (Wetpaint, PMWiki) Social Community (Facebook, LinkedIn) Audio (PodBean, Last.FM) Content & File Sharing Chat & Instant messaging
Gartner’s Hype Cycle
Your Social Media Archetype The Informant
Current, timely, regular, informative, brief
The Personality Passionate, colourful, engaging, wide-ranging
The Philosopher Deep, detailed, wise expansive
The Lover Sharing what they love, niche and specialist
The Teacher Expert, guide, knowledge sharer
The Friend Welcomer, enabler, content augmenter
Social Brand & Presence How you or your organisation are perceived in
social cyberspace Difference between having one and having a good
one
Number of factors influence it Quantity and quality of output Responsiveness and interaction Preconceptions and previous experience How comparators contrast with you Your avatar and biog
Your Social Brand and You
1. Three phrases that describe how you like to be perceived
2. Now the same for the your team
3. Now think about how you’d make people perceive that…online
Improving your Social Presence1. Know your audiences
What they want to know and why?2. Plan your content
Use themes, cycles of news, group items3. Use readily available tools
Free tools are powerful Don’t forget to measure your impact
4. Don’t use in isolation Compliment your other resources and channels
5. Don’t forget it’s two way Interact, engage and converse
Social Comfort Zones
Personal
WorkplaceCareer &Professional
Greatest benefitGreatest risk
Greatest safetySmallest impact
Minimising Risk
Be wary of breaking laws Be careful what you share and with
whom Don’t share personal data socially Max out your password complexity! Be wary of befriending people you
work with in your social spaces
What Do I Use It For?
Crowdsourcing answers to problems Collaborating with colleagues or people with
shared interests globally Engaging in conference back-channels Highlighting new LRA deposits Sharing ideas, outputs and news as well as
keeping up to date myself Doing my job better, smarter, easier
What about Libraries?
Customer engagement and outreach Promotion, marketing and news Breaking down communication barriers Team and community building Promoting University/Library social
brand and presence Project work and collaboration
Don’t Take My Word… Enabled us to crowdsource 700 photos of Central Library from public before
refurb and to take part in social media surgeries, Manchester Libraries Excellent for keeping up to date professionally and great for connecting with
students - "be where your students are“, QUB Put me in touch with other library and info staff. I'm only CILIP staff in Wales,
would struggle to meet this many in person. Put me in touch with other library and info staff. I'm only CILIP staff in Wales, would struggle to meet this many in person For planning line up of conferences / events. Most of the speakers I've booked have come from Twitter, CILIP Wales
Got me back in touch with people I thought I'd lost. Plus it gets people to come to the events I run at work after reminders!, Berkshire Libraries
Social media has given me a sense of the wider library community, away from the Ivory Tower in which I exist, Oxford University
SM got me in touch with library camp people. Now I'm involved with library camps which gave me back enthusiasm for profession. It go our libraries on global stage and made us 1 of leading info providers (via SM) in our field. Also helped me forge online friendships with 2 photographers & reunite one of them with his old school chum! , Leeds Libraries
Removes the barrier of distance & allows me to participate. I learn through my online network, University of Aberystwyth
Instant feedback and opinion, University of Leicester
Wrap Up
There’s a difference between doing it and doing it well
The best way to find out more…is to try it!
Questions?
