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oMbiel's (http://www.ombiel.com/campusm.html) presentation will look at the trends in SmartPhone adoption within the UK student population and the relative merits of developing specific applications versus browser based solutions. The presentation will describe the campusM delivery architecture, its support for multiple types of phone, its adherence to standards and the benefit of an SOA/Web Services approach to being able to deliver both generic and personalised information. oMbiel will discuss campusM's adoption and Roadmap.
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David StephensonBusiness Development Manager
oMbiel
The smartphone is becoming the ubiquitous computing platform
• Increasingly powerful devices
• Faster and more accessible networks
• Service-Oriented Architecture and Web Services
• Real-time location-aware services
• High level of portability
Student Usage: Edinburgh (March10)
• 49% of students surveyed have smartphones
• Apple accounted for 35%• Nokia at 25%• Blackberry at 17%
• 68% of students have pay monthly contracts
• 39% have a contract that gives unlimited access to internet
• 50% of students access Email and Facebook through their mobiles several times a day
• The top 3 potential University services via mobiles:
• Course Information• Exam and course timetables• PC availability in Open Access Labs
• http://www.projects.ed.ac.uk/areas/itservices/integrated/ITS045/Other_documents/MobileSurvey2010.shtml
To enable universities and colleges to deliver a world-class,
personalized mobile experience to its students
• Why?
• Devices
• Architecture
• Demonstration
• Implementation
• Evolution
Agenda
oMbiel Background
• Consultancy • Product Development
• 15 Years experience• Systems Integrator and Web 2.0• BPM, SOA, Portals• Database experts• Product Development• Based in Birmingham, UK
• 100% focussed on the development of mobile applications
Bring Students the public and personal information they want,
on the computing devices they use
Device strategy: App vs. Browser
Device strategy: App vs. BrowserApple’s App Store
After 1 year - July 09: 1.5 Billion downloads and 65,000 appsJanuary 2010: 3 Billion downloads, 115,000 apps
• Fully exploit built-in smartphone features• Push notifications and alerts• GPS for location based functionality
oMbiel solution: Do Both!However browser based approach also has merit...
campusM™ Devices
• Available Now• iPhoneOS• Browser
• Q3 2010• Blackberry• DotMobi Browser• Advanced Browser
• Q1 2011• Android
Dedicated Apps for high-end phones, Browser for basic phones
campusM™ for Students
University News: RSS Feeds
Pocket Guide: e.g., Photos, Videos, New Student Guide, Careers Advice, etc.
Promotions: Campus-wide Messaging and Promotions
Directory: Authenticated and Controlled by groups
Library: Search plus View, Reserve, Renew, Review status
Location Aware: “Find my Friend”
Campus Maps: Directions plus PC Availability (if service extant)
Notifications: Push Notifications and Alerts
Timetables: Personalised Course and Exams
Finance: Fees Status
Course Details: Personalised Course Information
Grades: Personalised Grade Information
campusM™ Architecture
campusM™ Admin Portal
campusM™Applications
campusM™ Hosted Connect Layer
Service
Service
Service
Service
Service
Service
Alerts
GPS Maps / Locations
GPS Tracking
Push
Notifications
RSS Feeds
Extended
HTML
Friend Locator
PC Utilisation
XMLHTTPSHosted
University Hosted campusM™ Connect
Layer
Service
Service
Service
Service
Service
Service
UniversityApplications
LDAP
VLE
Library
Timetabling
Student Admin
Finance
XMLHTTPSUniversity Hosted
campusM™ MobileApplications
campusM™ Standards Adopted
• XHTML:Web Browser - mobile browser compliant
• Web Services: SOAP & RESTused internally by oMbiel and made available to Universities
• HTTPS:for data encryption between client and servers
• Service Oriented Architecture (SOA):More of an approach that a standard
• Other standards use in the application:• RSS Feeds!• iCal (Future)
campusM™ iPhone Demonstration
• Native iPhone Application
• Integrated with iPhone features:• Multi-touch interface• GPS• Accelerometer• Calls• Email• Camera/OCR• Push alerts
• Highly intuitive/flexible user interface
• Compelling end-user experience
campusM™ - UCL
campusM™ - UCL
! Implementation• 3-4 weeks from Server Set-Up
• Back End Systems
• LDAP
• Timetable (Bespoke Web Service)
• Library (ExLibris - Aleph - X Services)
• Features• Alerts
• Library
• Calendar - Course Timetable
• Directory
• News / Events
• Locations
• Friend Locator
• Pocket Guide
http://www.ucl.ac.uk/isd/students/mobile
campusM™ Implementation
• Technical Discovery• followed 2~3 weeks later by:
• Server Set-up and Authentication• 2 days on-site Integration with Authentication
and Directory Search
• Install and Configure• 4 weeks to create Web Services,
configure and install
• Rollout• Deploy to Apple and campusMTM App Stores
campusM™ Evolution
• campusM™ for Students• campusM™ for Student Recruitment• campusM™ for Visitors• campusM™ for Conferences• campusM™ for Staff• campusM™ for Student Unions• campusM™ for Alumni
campusM™ for Student Recruitment
• University Branded• Alerts: On-campus and recruit life-cycle• Campus Maps and Directions
• Parking, Catering, Places of Interest, etc.• Friend Locator and Status Update• News and Events• Prospectus Pocket Guide
• Course Details• Institution Guide
• Book and plan Open Days• Managed access to University Directory• Integration with CRM and/or SRS
• Gather data for more effective campaigns• campusM for Visitors App included
campusM™ User Group
Inaugural Meeting:London: 27 May 2010
• Principle objectives:• Suggest and Prioritise Enhancements• Prioritise Future Devices• Share Best Practice• Legislation and Compliance
Requirements
campusM™Adoption
TRINITY COLLEGE DUBLIN
www.ombiel.com+44 (0)7748 704061
Watch the campusM video on YouTube:http://tinyurl.com/campusM
Follow campusM on Twitter: DMStephenson
