David StephensonBusiness Development Manager
oMbiel
The smartphone is becoming the ubiquitous computing platform
• Increasingly powerful devices
• Faster and more accessible networks
• Service-Oriented Architecture and Web Services
• Real-time location-aware services
• High level of portability
Student Usage: Edinburgh (March10)
• 49% of students surveyed have smartphones
• Apple accounted for 35%• Nokia at 25%• Blackberry at 17%
• 68% of students have pay monthly contracts
• 39% have a contract that gives unlimited access to internet
• 50% of students access Email and Facebook through their mobiles several times a day
• The top 3 potential University services via mobiles:
• Course Information• Exam and course timetables• PC availability in Open Access Labs
• http://www.projects.ed.ac.uk/areas/itservices/integrated/ITS045/Other_documents/MobileSurvey2010.shtml
To enable universities and colleges to deliver a world-class,
personalized mobile experience to its students
• Why?
• Devices
• Architecture
• Demonstration
• Implementation
• Evolution
Agenda
oMbiel Background
• Consultancy • Product Development
• 15 Years experience• Systems Integrator and Web 2.0• BPM, SOA, Portals• Database experts• Product Development• Based in Birmingham, UK
• 100% focussed on the development of mobile applications
Bring Students the public and personal information they want,
on the computing devices they use
Device strategy: App vs. Browser
Device strategy: App vs. BrowserApple’s App Store
After 1 year - July 09: 1.5 Billion downloads and 65,000 appsJanuary 2010: 3 Billion downloads, 115,000 apps
• Fully exploit built-in smartphone features• Push notifications and alerts• GPS for location based functionality
oMbiel solution: Do Both!However browser based approach also has merit...
campusM™ Devices
• Available Now• iPhoneOS• Browser
• Q3 2010• Blackberry• DotMobi Browser• Advanced Browser
• Q1 2011• Android
Dedicated Apps for high-end phones, Browser for basic phones
campusM™ for Students
University News: RSS Feeds
Pocket Guide: e.g., Photos, Videos, New Student Guide, Careers Advice, etc.
Promotions: Campus-wide Messaging and Promotions
Directory: Authenticated and Controlled by groups
Library: Search plus View, Reserve, Renew, Review status
Location Aware: “Find my Friend”
Campus Maps: Directions plus PC Availability (if service extant)
Notifications: Push Notifications and Alerts
Timetables: Personalised Course and Exams
Finance: Fees Status
Course Details: Personalised Course Information
Grades: Personalised Grade Information
campusM™ Architecture
campusM™ Admin Portal
campusM™Applications
campusM™ Hosted Connect Layer
Service
Service
Service
Service
Service
Service
Alerts
GPS Maps / Locations
GPS Tracking
Push
Notifications
RSS Feeds
Extended
HTML
Friend Locator
PC Utilisation
XMLHTTPSHosted
University Hosted campusM™ Connect
Layer
Service
Service
Service
Service
Service
Service
UniversityApplications
LDAP
VLE
Library
Timetabling
Student Admin
Finance
XMLHTTPSUniversity Hosted
campusM™ MobileApplications
campusM™ Standards Adopted
• XHTML:Web Browser - mobile browser compliant
• Web Services: SOAP & RESTused internally by oMbiel and made available to Universities
• HTTPS:for data encryption between client and servers
• Service Oriented Architecture (SOA):More of an approach that a standard
• Other standards use in the application:• RSS Feeds!• iCal (Future)
campusM™ iPhone Demonstration
• Native iPhone Application
• Integrated with iPhone features:• Multi-touch interface• GPS• Accelerometer• Calls• Email• Camera/OCR• Push alerts
• Highly intuitive/flexible user interface
• Compelling end-user experience
campusM™ - UCL
campusM™ - UCL
! Implementation• 3-4 weeks from Server Set-Up
• Back End Systems
• LDAP
• Timetable (Bespoke Web Service)
• Library (ExLibris - Aleph - X Services)
• Features• Alerts
• Library
• Calendar - Course Timetable
• Directory
• News / Events
• Locations
• Friend Locator
• Pocket Guide
http://www.ucl.ac.uk/isd/students/mobile
campusM™ Implementation
• Technical Discovery• followed 2~3 weeks later by:
• Server Set-up and Authentication• 2 days on-site Integration with Authentication
and Directory Search
• Install and Configure• 4 weeks to create Web Services,
configure and install
• Rollout• Deploy to Apple and campusMTM App Stores
campusM™ Evolution
• campusM™ for Students• campusM™ for Student Recruitment• campusM™ for Visitors• campusM™ for Conferences• campusM™ for Staff• campusM™ for Student Unions• campusM™ for Alumni
campusM™ for Student Recruitment
• University Branded• Alerts: On-campus and recruit life-cycle• Campus Maps and Directions
• Parking, Catering, Places of Interest, etc.• Friend Locator and Status Update• News and Events• Prospectus Pocket Guide
• Course Details• Institution Guide
• Book and plan Open Days• Managed access to University Directory• Integration with CRM and/or SRS
• Gather data for more effective campaigns• campusM for Visitors App included
campusM™ User Group
Inaugural Meeting:London: 27 May 2010
• Principle objectives:• Suggest and Prioritise Enhancements• Prioritise Future Devices• Share Best Practice• Legislation and Compliance
Requirements
campusM™Adoption
TRINITY COLLEGE DUBLIN
www.ombiel.com+44 (0)7748 704061
Watch the campusM video on YouTube:http://tinyurl.com/campusM
Follow campusM on Twitter: DMStephenson
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