Effective Public Communication [COM 30103]

Oral PresentationAnalyses of businesses from

two different settings.

Prepared by: Benjamin Ng, Atiqah Ghazali, Lieng Kam Wong, Lee Jun Yen,

Natasya Jasmin, Nur Farahiyah & Najmi Afiquddin

Introduction

Business in Kuala Lumpur.

Key founders are En Rashidi Razali and Puan Siti Rokiah Bt Ahmad.

Started in July 2000 (almost 16 years).

They started their business because they wanted to prepare before pension and had little children to raise.

Started with selling fried banana fritters, but price for 1kg of banana became rm4.50 from 1kg for RM1.50.

Business in Kuala Lumpur.

Despite of GST, they never increase their price.

Currypuffs, Kuih keria, Keropok lekor, Sugar doughnuts, Bread twisted sausages.

So they increase the types of product that are affordable for them to start a sale and start savings.

Business in Selangor.

In the early 2002, used to have business really right in front of her house.

Bazaar Ramadhan booth with late husband. Bought a van.

Puan Rohani Bt Abbas. Used to work with her late husband.

They started this business for daily income & extra income with late husband.

Now, for daily income to raise family.

Business in Selangor.

She started with selling fried fritted bananas, ‘goreng pisang’, keropok lekor.

After her husband pass away, she stop selling in Bazaar Ramadhan and move to junction of her house - no energy.

Price of banana increase and so sell other food : cekodok pisang, curry puffs, nasi tomato & laksam.

Compare and

Contrast

Business in KL Business in Selangor

Start date 2000 2002

Capital required to start RM70/day. (depends) RM500/month.

Owner En Rashidi Razali

Puan Siti Rokiah Bt Ahmad

Puan Rohani Bt Abbas

Business Name Rashidi & Siti Rokiah stall

Puan Rohani Stall

Exact Location of Business

Next to road Junction of her house

Customers Environmental, office workers, students

Environmental, factory workers (Perodua), teachers

Revenue (Annual) Don’t count their revenue

RM 60,000

No. of Employees 2 3

NAME

Business in KL Business in Selangor

Competitors Few; other stalls selling junk foods- short period.

None

How do they compete? By selling healthy stuffs to customers, rather than soft drinks & junk foods.

They don’t have to compete

Located further away from other competitors.

Products selling Currypuffs, kuih keria, sugar doughnuts, bread twisted sausages.

Kuih-muih, laksam, Nasi Tomato, currypuffs and drinks.

Pricing Food: 3 for RM1Drinks: 1 for RM1.80

Food: 4-5 RMKuih: 3 for 3 RMDrinks: 1 for 2 RM

Branch/offices No other branches Used to when her late husband was alive which was at the Bazaar Ramadhan.

Business in KL Business in Selangor

Recent developments Proceed to selling only healthy edible foods & drinks

None. Every 10 years change.

Nature of the market Highly competitive Oligopoly

Easy or a challenge? A challenge Easy

Motives Prepare for pension Raise income for family

Business in Kuala Lumpur

Business in Kuala Lumpur

Business in Selangor

Business in Selangor

Which business is more commercially successful?

Selangor ( Pn. Rohani ) because:

● Setting and location of stall● Have an annual revenue of

RM60,000 ● Knows her target customers● Variety of products● Oligopoly - (Competitors far

away)

Recommendations

Recommendations.

KUALA LUMPUR SELANGOR

STRATEGY 1 INCREASE MANPOWER INCREASE MANPOWER

STRATEGY 2 INCREASE THE COST JOIN OPEN BAZAAR

References.Business Dictionary. (2016). Oligopoly.Retrieved on May 20, 2016, from http://www.businessdictionary.com/definition/oligopoly.html

1) When was the business founded?

2002 (almost 15 years)

2) Who are the key founders?

Puan Rohani Bt Abbas.

Used to work with her late husband who provided the business energy & a van.

3) What prompted the founders to start this business?

Daily income

Extra income with late husband.

Now, for daily income to raise family.

4) What are your main products?

Fried kuih-muih

Laksam

Nasi Tomato

Curry Puffs.

5) Who are your customers?

● Factory workers of Perodua, high school teachers & environmental area.

6) What is the business’ annual revenue figure?

● RM60,000

(RM650/day, gross profit. Clean profit=RM200

● RM500/month x 12 = annual)

Interview in Selangor

Interview in Selangor7) How many branch offices/stores do you have (if applicable)?

● Would use to have a branch, but only during the fasting month with her late husband.

● But now, there is no other branch. Just sell near her house - less energy.

8) Can you provide us a brief history of your business and its most recent developments?

In the early 2002, used to have

business in front of her house.

Bazaar Ramadhan booth

bought a van.

her husband passed away

stop selling in Bazaar Ramadhan

Sell in the junction road of her house.

In her types of products,

Fried fritter bananas, ‘goreng pisang’, keropok lekor.

bananas got expensive. (From RM1/kg, now turned into RM4.5/kg.)

started to sell other fried kuih, cekodok pisang, curry puffs, nasi tomato & laksam.

9) Do you have many competitors? Who are they? Who are your top 3 competitors?

● No competitors.

● Her business is only near her house

● far away from the hectic business areas

10) Is the business constantly facing strong competition from other competitors? What strategies have they used to compete with you?

She doesn’t have competitor.

work just right near her house area

not close to the other commercial area

still in this business due to the joy of making her customers happy with her food.

11) How much capital is required to start this business? What, if any, specialized field of knowledge do you need to run this business?

RM500.

All she needed to know was,

the right way of cooking her specialised food

know the way of running a business.

Interview in Selangor12) Generally, do you feel it is easy or hard to enter this market? Why?

easy as it is a small retail shop.

She enjoys making her customer happy.

13) How do you compete with your competitors i.e. what strategies do you employ to divert customers away from your competitors?

Zero competitors.

Does not need to divert her customers from other shops.

14) How often do you release a new product (this assumes the business sells differentiated products)?

Rarely.

As she kept selling the same products

would change it once in 10 years;

-the knowledge she has

-current economic issues.

15) Are your pricing decisions strongly affected by your competitors?

No.

All of her customers understand the rising of her price as GST system was applied.

Interview in Selangor

1) When was the business founded

July 2000 (almost 16 years)

2) Who are the key founders?

En Rashidi Razali and Puan Siti Rokiah Bt Ahmad

3) What prompted the founders to start their business?

preparation before pension and had little children to raise.

4) What are your main products?

Currypuffs, Kuih keria, Sugar doughnuts, Bread twisted sausages

5) Who are your customers?

School students, local people that live and work around that area

6) What is their business annual revenue figure?

Not fixed. Average RM 1000

Interview in Kuala Lumpur

7) How many branch/offices do you have?

None

8) Can you provide a brief history of your business?

Preparation for pension.

Started with selling: fried banana fritters, curry puffs, etc other kuih-muih

decreased the types of product - save savings

Despite the increase price of ingredients & GST system is brought, they never raised the price.

9) Do you have competitors? Who are they? Who are your top 3 competitors?

Not much.

competitors would sell junk foods which are unhealthy thus they would only be around the high school students

after they finish their school period & gone afterwards.

10) Is business consistently facing competitors? What strategies they used to compete with you?

No.

Interview in Kuala Lumpur

11) How much capital is required to start this business? What, if any, specialized field of knowledge do you need to run this business?

RM70/day.

start practicing to get to know business by helping out their friend.

Once they got to know & understand, they then started themselves.

12) Generally, do you feel it is easy or hard to enter this market? Why?

They both know that having a business would be a challenge. Hence, they believe that it needs patience.

Interview in Kuala Lumpur13) How do you compete with your competitors i.e. what strategies do you employ to divert customers away from your competitors?

Even if he had competitors. He does not compete with them as most of them would be selling junk foods.

selling healthy edible foods - make a starving stomach full.

were not given any blessings from God, it is still part of life.

14) How often do you release a new product (this assumes the business sells differentiated products)?

Rarely.

15) Are your pricing decisions strongly affected by your competitors?

Yes.

Interview in Kuala Lumpur