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Assignment 1 By: Bahi El Bass Interview Listening to people and capturing the insights The goal of the interview is to make the people choose a product that they like or a product that they dislike and find the problems and solve them also to learn about peoples interest needs and wants.

BUS 101

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Page 1: BUS 101

Assignment 1By: Bahi El Bass

Interview Listening to people and capturing the

insights

The goal of the interview is to make the people choose a product that they like or a product that they dislike and find the problems and solve them also to learn about peoples interest needs and wants.

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INTERVIEW

Ethnicity: Saudis, Indians, Lebanese Age: 19-30, 31-40M/F: 3 males, 2 females University/Company: king Saud University, King Fahad University , Cambell University, Special forces training, Saudi Technical GroupMajor: Construction, Computer Engineering ,ProgrammingFamily Status: Singles and young , from 1-3 kidsOther comments: only 1 person is working from the five

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INTERVIEW

Some questions that helps me to ask the people:1. Choose a product that you like or a

product that you dislike?

• I phone • TV • Clean and Clear• Sony mobile • car

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2. What do you think about the product?

• Great phone• Amazing TV • Fantastic • Perfect

3. How do you feel about this product?

• Interesting• I love it • Not that bad

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4. Why you choose this product?

• Because it has nice application • Makes life easier• Makes my skin look good• Easy to carry• Because I'm near to technology • Because of the new updates

5. Why you dislike this product?

• Bad applications• Heavy • Expansive • So big no place for it

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Best s

kin p

roduct

in th

e

mar

ket.

Giv

es a

hea

lthy

glow.

Clean

ski

n.

Soft s

kin .

She got to the point when she worked hard . She feels scared and tired , but she still doesn’t think to give up.

She's smart hard worker and positive person. She always thinks about doing things to help people and makes life easier.

Clears skin

Gets rid of dryness

Every girl should use

it 

Yasmin Ahmad A young female 20 years old third year in Riyadh college of dentistry and pharmacy lives in RiyadhLooks at the sky

Thinks to much

Looks nerves

StressedTired Scared &

Lost

To help people and discover her passion

A very talented student who's passion about learning and helping others

She wants to make a good and healthy life and do the job that she loves

Clean & Clear

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CONCLUSION

In general some people are satisfied about the product and some of them are not , every person has his own project toward a specific product.

At the end each product has Advantages and disadvantages.

& Thank you