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8/13/2019 BUS 101 How to start your business with Destiny-2000 Limited
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DESTINY-2000 Limited:
It is true that if you do not have any proper market for your product or service,
then all of your efforts are useless. No business can survive unless their
marketing departments succeed. Network Marketing or Multi-Level Marketing
or MLM system is a successful and acceptable marketing concept in the
whole world nowadays.
Any person can lead their business with a small amount of investment or
without investment by this system. Moreover, higher education and early
eperience is not important for this. !or this reason, the system is also known
as Freedom Enterprise.
"hen you get #oy from reading a good book, from watching a movie, or from
eating a restaurant$s food, then you make it known to others informally. "hen
you recommend them to someone else, you do publicity for those goods. If
you do this kind of publicity often that means you are networking and you are
a net worker.
Networking marketing is the process where we use the person-to-person
relationship and their conversation as a way of advertising from the producer
to the last buyer. In this process, we do not need any showroom for our
product or we do not have to use traditional advertising% as a result, we get
more profit.
In &'()-(&, an American chemist named *. +arl eign org applied the
network marketing first. In the year of &'/, the American 0arliament
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permitted network marketing. After that within a short time, this system gained
popularity and now &1 countries of the world are using it. If you want to know
more about MLM system, then you can visit http233www.mlm.com.
Traditional System:
0roducer 4 Agent 4 "holesaler 4 etailer 4 5onsumer
Network or Direct Marketing System:
0roducer 4 Network "orker or 5ompany 4 6 5onsumer
http://www.mlm.com/http://www.mlm.com/8/13/2019 BUS 101 How to start your business with Destiny-2000 Limited
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*estiny 1))) Ltd. is the pioneer of the MLM organi7ations of angladesh.
*estiny 1))) Ltd. is applying this MLM system according to the country$s
socio-economic condition. 8his company has started its work at the very
beginning of 1))&, actually &(th*ecember 1))).
8his company was established by the effort of some skilled individuals who
have vast knowledge about MLM system. Now *estiny 1))) Ltd. has three
shopping malls, two in i#oy Nagar, one in 0olton in *haka, ( branches in the
whole country and it has above ninety thousand self-reliant customer-dealers
who are called 9*estiny *istributors:. 8he company has a plan to establish
offices in all the districts of angladesh and si big shopping malls in *haka
city within net year.
8he business system and the publicity process of *estiny 1))) Ltd. is easy to
understand and imitable. It runs its business through its own shopping malls.
;very product at the shopping malls contains a sticker, which is printed with
bar code, net price and 9*estiny point (. 8aka. 8herefore, if anybody purchases a
good worth of ( 8aka he3she will buy a product worth of &)) *0. A special
computer program called ? controls the procedure. @ince, it is a marketing
based organi7ation% it makes the products, services familiar to the people, and
creates a market for those. 8his is the aim of *estiny 1))) Ltd, which is one
of the pure MLM 5ompany in angladesh. 8herefore, it has some differences
with traditional business% they are as follows,
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&. *estiny 1))) Ltd. uses person-to-person inter-relationship for
publicity, never uses traditional advertisement, because, MLM
5ompanies never use any kinds of media ecept human relationship.
5onsumers are the distributor of MLM companies.
1. Anyone
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How to start yor !siness wit" Destiny-2000 Limited:
MLM salespeople work as independent contractors. If someone wants to be a
salesperson or distributor of 9*estiny-1))):, he3she must obtain )) 9*estiny
0oint:
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Distributors
Business
Centre (BC)
500 DP 500 DP
PP
500 DP 500 DP
Up
linersBC
#ommission distri!tion #"art:
Le$el Total D% L#T&s D% '#T&s D% #ommission
&stLevel &)))E ))E *0 ))E *0 8k. D))
1ndLevel 1)))E &)))E *0 &)))E *0 8k. &1))
FrdLevel D)))E F)))E *0 F)))E *0 8k. FD))(thLevel &1)))E D)))E *0 D)))E *0 8k. G1))
& 5ycle 1&)))E &)))E *0 &)))E *0 8k. &1D))
"e can understand from the chart that, when a distributor makes &)))E *0
& 5ycle.
(igre: )st Le$el o* #ommission+
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DistributorsBusiness
Centre (BC)
500 DP 500 DP
P
P
500 DP 000 DP
Up
liners
BC
500 DP
If an up liner recruits one new salesperson at his3her left sales team and two
new salespeople at his3her right sales team by sponsoring them
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%rodct 'ecei$ing 'le:0roducts can be delivered from head office or
divisional office within seven days after accepting the application to the head
office that is submitted to the head office for a full buyer-dealer or preparatory
buyer-dealer.
'enewal o* distri!tors"i,:8he distributor who earn 8k.&)))) yearly or
more than that commission after #oining destiny, is reBuired to pay or submit
8k.)) to the head office for the net year for renewal of distributorship.
Htherwise it
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%ro*it Distri!tion #"art:
*estiny has been distributing a huge amount of money to its customers for
three years. As much as customers are increasing, distribution of money is
increasing at the same rate. "e can easily understand it with a yearly money
distribution chart that is given below,
8his company has distributed DD, G, ,1)) taka in the first year with F(,F'
customers. At the end of the 1))1 the customer number has raised to &, (G,'1
and the amount of distributed money was F&', /(, '',1)) taka. 8he same flow
has continued to 1))F and still continuing.
In 1))& this company distributed DD, G, ,1)) taka in one year, where in 1))(
it distributed D', 1F, F',()) taka only in three months. 8his is happened only for
the tremendous growing of the number of its customers.
0
)000000000
2000000000
.000000000
/000000000
000000000
1000000000
000000000
200) 2002 200. 200/
0
)00000
200000
.00000
/00000
00000
200) 2002 200. 200/
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Like other multi level marketing based companies, *estiny 1))) is also
following a binary chart that describes the way of increasing the number of
customer-distributor as well as the number of customer. 8o follow the clear view
of the way of the customer and distributor rising we have to see the chart first,
Le$el 3inary
System
Nm!er * #stomer-
Distri!tor
Total nm!er o*
#stomer
& & other 1 1 distributor 1 customer > ( customers
1 1 other 1 ( distributor 1 customer > / customers
F ( other 1 / distributor 1 customer > &D customers
( / other 1 &D distributor 1 customer > F1 customers &D other 1 F1 distributor 1 customer > D( customers
D F1 other 1 D( distributor 1 customer > &1/ customers
G D( other 1 &1/ distributor 1 customer > 1D customers
/ &1/ other 1 1D distributor 1 customer > &1 customers
' 1D other 1 &1 distributor 1 customer > &)1( customers
&) &1 other 1 &)1( distributor 1 customer > 1)(/ customers
&& &)1( other 1 1)(/ distributor 1 customer > ()'D customers
&1 1)(/ other 1 ()'D distributor 1 customer > /&'1 customers
Total 4)50 #stomer-Distri!tor 6)17.40 cstomers
ere, in the first level & man is introducing two people as customer-distributor
and they are taking another two customer. 8herefore, at the end of level & total
number of customer is going to (. 8hen in second level, those ( people are
working as customer-distributor and each of them is taking another two person
with him. @o, at the end of second level the total customer is rising to /.
In this way, at the end of level three this number is going to &D, after level four
that is F1 in this way it is becoming /&'1 after level twelve. If we assume one
month as a level then twelve levels can be completed in one year. @o, after a
year the total of customer-distributor rises to /&') and total customer rises to
&DF/).
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8hough, the working process of multi-level marketing based company is the
more customers we have, the more we can gain and distribute so, in this way
*estiny-1))) is distributing more and more money day by day and as well as
bringing economic epansion.
Negati$e Sides:
&. It removes the wholesaler, retailer and reseller from the market. @o, they
may loose their #obs and unemployment arises.
1. In this marketing system, some illegal company can cheat the general
people using the facilities of this system.
F. It must be epanded% otherwise, overall people cannot afford to work with
it. It has to give more opportunity to work with it.
%ositi$e Side:
It is true that, this system is removing wholesalers or resellers from the open
market but that money what was going to them now will go to general
customer. "ith the help of destiny point, general people can have more goods
in fewer prices.
&. It is a legal organi7ation Jegistration No2 5 (1)G
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F. It is introducing a new marketing system in angladesh. In the whole world
of open market system D) is based on of this multi-level marketing
system.
Di**erence 3etween t"er #om,any:
8here are some other multi level marketing system based company in our
country but they are not as good as *estiny-1))). ecause, some of them
have no government recognition, some that have government recognition do
not have market or shop as needed. 8herefore, here makes almost an
oligopoly competition and in our country basis, *estiny is better than any other
one.
r ,inion:It is introducing a new marketing system in angladesh so% we
think the every sort of people will accept it. It is almost accepted by many
people. It is a matter of fact that (&&/GD people have #oined with this
company. If it was a bogus company it could not has so much response from
these people. ou will glad to know that in the present age of open market
system D) among them are based on MLM system. 8herefore, we hope
more people will accept this system and can be benefited from this system.