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Lynne Wester Yeshiva Univeristy
Paull Young Charity: Water
Peter Panepento The Chronicle of Philanthropy
featuring
Building Donor Relationships That Last
December 8, 2011
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Webinar Host:Peter PanepentoAssistant Managing EditorThe Chronicle of Philanthropy
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Speakers:Lynne WesterDirector of Stewardship and Donor RecognitionYeshiva University
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Paull YoungDirector of Digital EngagementCharity: Water
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Speakers:Lynne WesterDirector of Stewardship and Donor RecognitionYeshiva University
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8 to 10sentences
Acknowledgment Best Practices
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Receipt and
acknowledgment
are NOT the same.
Acknowledgment Best Practices
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Acknowledgment Best Practices
Hand-signed is best.
No machines, please.
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Do your research.
Acknowledgment Best Practices
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Thank in kind.
Let the medium speak.
Acknowledgment Best Practices
10
Donor Relationships
www.donorrelationsguru.com/home/tgas
Acknowledgment Swaps
11
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Thank-a-Donor Week
• Four days; Two campuses
• Goal: 1,000 Notes
• Total Expenditure: $3000
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Thank-a-Donor Week
• 1,428 Notes
• Sent them out at Thanksgiving
• Scholarship Donors
• President’s Society Donors
• Cost Approx. $1.50 per note
• Value = Priceless!!
Donor Relationships
Blanketing Your Donors
14
Donor Relationships 2
Blanketing Your Donors
Donor Relationships
Digital Donor Relations
www.yu.edu/support/gratitude
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