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Donor Recognition and Stewardship
• Is there a better way to do this?• What are some ways that we can better
serve our donors?• What is someone else doing that we’re
not?• Is there an app for that?• Making Innovation a Priority
©2014 DonorRelationsGuru
Who are we talking about?
• High Level Annual Donors• People Falling through the Cracks
4©2014 DonorRelationsGuru
The Facts, Just the Facts
What is your retention rate? • At YU we went from 48% to 72% in three years
of concentrated donor relations efforts• What would a 10% increase in retention mean
to your organization?
©2014 DonorRelationsGuru
Data Analysis and Leveling
• A. Donors of 25K- 100K TPF for the previous FY or Cumulative Lifetime TPF of 100K to 1 Million
• B. Donors of 100K-500K TPF for the previous FY or Cumulative Lifetime TPF of 1 Million plus
• TPF= Total Philanthropic Funds=Cash+Pledges
• A.734 constituents• B.186 constituents
7©2014 DonorRelationsGuru
Other Groups Added
• Loyalty Donors• First Time Donors• Anyone who needs extra touch and care
8©2013 DonorRelationsGuru
What drives your camp donors?
• Belonging, feeling connected• Nostalgia, memories from when young• Staying connected, even if out of town• Personal help• Incentive to visit
©2013 DonorRelationsGuru
Calendar Approach
• August- Thank You Postcard• September- Rosh Hashanah email greeting• October- Phone Call from Student• November- Donor Recognition Event• December- Hanukkah Postcard• January- Invitations to YU Museum Event• February- Hand Written Note• March- Pesach Postcard• April- Impact of Giving Report• May- Commencement Invitation and Webcast
10©2014 DonorRelationsGuru
Video
©2014 DonorRelationsGuru
Questions? Comments
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• Lynne Wester• [email protected]• www.donorrelationsguru.com• Friend me on Facebook• Follow me on Twitter @donorguru