BREAKING DOWN THE RULER OF SOCIAL MEDIA: FACEBOOK

ASSESSING FACEBOOK’S VALUE PROPOSITION

APPEAL FREE, DOMINANT, GLOBALLY-RECOGNIZED, MULTI-FACETED SOCIAL MEDIA NETWORK.

EXCLUSIVITY THE ONLY SOCIAL NETWORK OF ITS KIND, SCOPE, AND REACH. OTHER SOCIAL PLATFORMS TEND TO COMPETE WITH FACEBOOK’S FUNCTIONS, NOT SERVICE AS A WHOLE.

CLARITY FACEBOOK SPARKED THE SOCIAL MEDIA ERA AND HAS EDUCATED THE MASSES SINCE 2004 ABOUT THEIR SERVICESCREDIBILITY FACEBOOK’S SERVICES ARE VERY TRUSTWORTHY WITH IT’S FUNCTIONS. ITS POLICIES ARE OFTEN CHANGING AND CAUSES CONTROVERSY, BUT STILL REMAINS A CREDIBLE SERVICE.

FACEBOOK GLOBAL STATISTICS

AS OF QUARTER 2 of 2015, FACEBOOK HAS 1.49 BILLION USERS WORLDWIDE.CHINA’S POPULATION IS 1.37 BILLION.

FACEBOOK KEY DEMOGRAPHICS

FACEBOOK CANADIAN STATISTICS

CANADA HAS THE MOST ACTIVE FACEBOOK USERS.THERE WERE 17.8 MILLION FACEBOOK USERS IN CANADA AT THE END OF 2014.IN 2016, IT IS PROJECTED TO HIT 19 MILLION CANADIAN USERS.

BEST DAYS OF THE WEEK TO POST CONTENT ON FACEBOOK

BEST TIME OF DAY TO POST CONTENT ON FACEBOOK

WHY ORGANIZATIONS SHOULD USE FACEBOOK?

INSTANT RECOGNITION AND RELATABILITY BY USING FACEBOOK

FACEBOOK PAGES ARE AS ESSENTIAL AS A WEBSITE TO YOUR BRAND OR ORGANIZATION

ALL THESE FREE TOOLS:FACEBOOK MESSAGING, EVENTS, APPLICATIONS, NOTES,

GROUPS, PHOTO ALBUMS, VIDEOS, ANALYTICS, ADS…

THE BEST AND MOST POPULAR METHOD OF ENGAGING AND REACHING USERS, FANS, VIEWERS & CUSTOMERS

WHY IS FACEBOOK WORTH USING?

FACEBOOK QUANTCAST RANKING: 3QUANTCAST RANKS WEBSITES BASED ON THE NUMBER OF

PEOPLE IN THE US WHO VISITS A SITE WITHIN A MONTH129,161,184 monthly users in the United States

FACEBOOK ALEXA RANKING: 2ALEXA RANKS WEBSITES BASED ON THE FREQUENCY OF VISITS ON WEBSITES THAT HAVE INSTALLED THE ALEXA

TOOLBAR. GOOGLE IS FIRST.

FACEBOOK IS OFTEN JUST BEHIND GOOGLE WITH ONLINE RANKINGS AND PAGE VISITS.

HOW TO ANALYIZE FACEBOOK DATA?

FACEBOOK HAS ITS OWN COMPREHENSIVE ANALYTICS SERVICE CALLED “FACEBOOK INSIGHTS”

FACEBOOK PAGES CAN USE INSIGHTS ONLY AFTER 30 PEOPLE HAVE LIKED YOUR PAGE

METRICS USED FOR FACEBOOK PAGES INCLUDE:POST REACH, ENGAGEMENT, PAGE

LIKES

IS FACEBOOK BETTER FOR B2C or B2B?

FACEBOOK HAS MANY TOOLS TO HELP BRANDS AND ORGANIZATIONS ENGAGE WITH THEIR AUDIENCE

AS FACEBOOK HELPS YOU IMPROVE YOUR PUBLIC IMAGE AND PUBLIC RELATIONSHIPS WITH

CUSTOMERSBUSINESS-TO-CUSTOMER ORGANIZATIONS WILL

DEFINITELY BENEFIT FROM FACEBOOK MORE THAN BUSINESS-TO BUSINESS

B2B ORGANIZATIONS ARE ON-GOING, WHILE FACEBOOK FANS ARE NOT OFTEN CONSTANT

TORONTO INTERNATIONAL FILM FESTIVAL

WHAT ARE THE COSTS WITH USING FACEBOOK?

FACEBOOK IS FREE!

FACEBOOK ADS ARE NOT!

YOU WILL NEED TO INVEST IN EMPLOYEES & DIGITAL RESOURCES

FACEBOOK IS AN OUTLET FOR YOUR GOALS AND INITIATIVES

FACEBOOK WILL ONLY BE ONE ASPECT OF YOUR COMMUNICATIONS PLAN

A GREAT PLACE TO GET STARTED ON FACEBOOK!

THE GOODWILL COMMUNITY FOUNDATION HAS A GREAT “FACEBOOK 101” WEBSITE!THEY HAVE CATEGORIZED SECTIONS FOR YOU TO PICK AND CHOOSE WHICH ASPECT OF FACEBOOK YOU WANT TO LEARN ABOUT.

RESOURCES AND CITATIONS:STATISTA.COMhttp://www.statista.com/statistics/282364/number-of-facebook-users-in-canada/

http://www.statista.com/statistics/346167/facebook-global-dau/http://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

SPROUTSOCIAL.COMhttp://sproutsocial.com/insights/new-social-media-demographics/#facebook

ADWEEK.COMhttp://www.adweek.com/socialtimes/best-time-to-post-social-media/504222

QUANTCAST RANKINGhttps://www.quantcast.com/facebook.com

ALEXA RANKINGhttp://www.alexa.com/siteinfo/facebook.com

GOODWILL COMMUNITY FOUNDATION LEARN FREE http://www.gcflearnfree.org/facebook101