Best Practices for Breaking Into Facebook News Feeds By Alison Zarrella

Facebook Newsfeed: Content Creation

Best Practices For Breaking Into Facebook News Feeds

Alison Zarrella


More than 90% of Facebook fans view content through the Newsfeed alone.


Facebook uses a complex algorithm to calculate how content is shown in the Newsfeed.


Σ ue we de u- Affinity Score: relationship fans have with your page and its content

w- Weight: importance of content

d- Time Decay: how long ago content was posted


Focus on Engagement


Post Media & Links #1

#2

#3

Shares

Comments

Likes

Links Videos Photos


Get Them Talking


Worldwide, there are over 1.35 billion monthly active Facebook users.


Facebook users generate 4.75 billion pieces of content on the site every day.


The new Newsfeed allows users to be more selective of the content they see.


Drive Action


Be Provocative


Go For The Share


Make It Clickable


Users see 6% of the up to 15,000 pieces of content available for their Newsfeed.


Focus on creating posts that speak to your brand. Most fans never see your page again.


Update at least once a day—Facebook recommends brands post 4-9 times per week for maximum reach.


Keep Content Flowing


Build a Content Calendar


Write For The Newsfeed


Facebook is available in over 70 languages and in every time zone across the world.


On average, only 15-20% of fans will see a post from your page, even though they “like” you.


Improve your reach and relevance with posts that utilize Facebook targeting.


Post Like A Local


Partner Linking and @ Tagging Target the Timeline


Partner and @ Tagging Tag Partner Pages


One in five page views in the United States occurs on Facebook.


510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded every minute.


Make your content count by using every feature Facebook makes available.


Maximize Media


Game The System


Stay On Trend


There are 1.1 billion active Facebook users on mobile alone.


The average Facebook user spends 20 minutes per day on site.


Optimize content for mobile viewing and ease of conversion.


Cross-promote Content


Love Your Links


Save & View In App


Let’s Talk

AlisonZarrella.com

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@Alison

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Best Practices for Breaking Into Facebook News Feeds By Alison Zarrella