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Book a Chairreservations made easy
Book a Chair• Book a Chair is an iPhone and Android app with a landing
webpage that enables users to make a reservation at any restaurant in Doha within seconds.– Additional features and benefits– Offers a wide range of different cuisines– Shows nearby restaurants (location-based services)– Instant reservation confirmation with directions (map
of the location), parking availability (valet, street), hours and high resolution picture menu with specials including prices.
– User reviews– Points that can convert into drinks or desserts.
Book a Chair
• Target Customers– Smartphone owners (consumers) who like to dine
out once a month or more.– Local advertisers who seek to engage local
consumers.
Book a Chair
• Competitors– OpenTable (not available in Doha yet, available in
Dubai)
Book a Chair
• Market Analysis– Qatar: highest broadband penetration in the region– Qatar: high smartphone penetration – 75%– QNBN– Digital economy and connected society – 2030 Vision– 95% households will have 100mb/s by end of 2015– Wi-Fi key to Qatar businesses growth– 400+ restaurants in Doha
Book a Chair
• Marketing Plan (User)– Product: iPhone and Android smartphones– Website landing page with full service capacity– Price: Free – Place: Apple App Store and Google Play Store
Book a Chair
• Marketing Plan (Advertiser)– Product: Offer local advertisers new way to
connect with consumers.– Price: Restaurants pay $1 per person seated,
advertisers pay $XYZ for a full screen colorful, dynamic or static ad.
Book a Chair
• Personnel and Implementation– CEO, Designer– Product Developer– Database admin– Paid/Unpaid interns
Phase 1: Product
Development / 6 mo
Phase 2: User Outreach – 5k downloads /
6 mo
Phase 3: Coverage
Expansion / 6mo
Phase 4: Ad integration
Phase 5: Partnerships
and Investment
Book a Chair
• Financials– 10,000 active users by Dec 2015– Reservations once a month, 2 persons seated– 20,000 * $1 = $20,000 from restaurant
– 100,000 impressions by Dec 2015– $0.5 per impression– 100,000 * $0.5 = $50,000 from advertisers
Book a Chair• Challenges
– Outreach & promotion– Low level of customer
participation in mobile apps– Only 55% use smart phones
for goods and services
• Advantages– Mobile connected country– Mobile broadband– Wi-Fi becoming popular– Dining out is common for
locals and expats– ICT Qatar Everything Mobile
forum– 671k FB users– ICTQatar 2013 report: 99%
mobile penetration– Household connectivity: 69%
by smart phone
Book a Chair
We will take care of the reservation for you…
You enjoy your time and food…
Bon Appetite
Seymur RASULOV Email: [email protected] Mobile: 77-5283-77
