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Motorbike

Brand ValuesInstrumental

Values

Direct Expressive Values

Central Values

Instrumental ValueMode of

transportation

Better millage

Instrumental ValueMakes Teeth Stronger

Avoids Bad Breadth

Direct Expressive Value Conscious

Modern – People

Educated People

Youthful

Central ValueSecurity –

Confidence – Affiliation –

4 Levels of Consumer Involvement In Brand

Differentiation

Relevance

Preference Level

Commitment

DifferentiationAlternatives for bikes are car , scoters , auto

rickshaw , train ,and many other mode of transportation.

As compared to these products bike is:More easier to use.More Effective.Helps to move faster than four wheelers in traffic..Also gives more millage.Less maintenance cost.

RelevanceBike is always perceived by people as a product

which:

Usage as mode of transportation Easy to useTechnically invented. Gives more millageHelpful in traffic

Preference LevelContains power break which helps to

controlled in high speed

Easy to ride

Easy available

Use in adventure and race

Commitment Its a product which symbolizes a Millage and

safest way to maintain the daily outgoing as mode of transportation..

It also symbolizes its users being adventures and sports.

4 Q’sWho am I ?

What do I do for you?

What do I mean to you?

How does it stand apart?

Who am I ?

I am a motorbike .

What do I do for you ?Transportation

Reduce long distances

Avoid traffic

Entertain

What do I mean to you ? I keep you moving faster and less expensive.

How does it stand apart?Contains power and less need less space to

move, also gives more millage and stand apart from other mode of transportation.

THANK YOU