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basno is a digital credentials platform that continuing education programs are using to issue verified digital versions of their paper certificates and diplomas to their deserving students. Students who claim a university-issued digital credential may store it online, share it on online profiles (+80% share them on LinkedIn) and use them to connect directly with employers.
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BASNO FOR CONTINUING EDUCATION PROVIDERS
May-2014
1 | Basno for Educators
Extend your credentialing efforts online by issuing digital badges that students can store online, reference on online pro"les and use to connect with employers
OBJECTIVE
2 | Basno for Educators
1. People need and value your recognition
2. People will use your recognition to communicate online
3. Online, your recognition is dynamic, information rich and always links back to you
3 REASONS YOU SHOULD BE ISSUING DIGITAL BADGES
45%Forty !ve percent of people
click on email invitations to
claim badges issued to them
on basno. That’s 10x the
industry average. It’s because
people love being recognized.
3 | Basno for Educators
NYU-SCPS Certificate in Digital MediaMarketing Badge
2. People will use your recognition to communicate online
3. Online, your recognition is dynamic, information rich and always links back to you
3 REASONS YOU SHOULD BE ISSUING DIGITAL BADGES
80%Eighty percent of people
who claim a badge on
basno elect to display it
on social media. People
can immediately identify
the currency of a great
badge.
4 | Basno for Educators
3. Online, your recognition is dynamic, information rich and always links back to you
3 REASONS YOU SHOULD BE ISSUING DIGITAL BADGES
http://basno.com/nibdr67r
A unique webpage for every badge
Always linked to the issuer
Full of information about what was involved
HOW IT WORKS: BADGE OWNERSSECTION 1
5 | Basno for Educators
We have created a variety of tools to ensure badge owners can easily and immediately claim and share their badges
On basno, badges have unique home pages where people can always access their badges without downloading an app
With basno, each badge image can be personalized with a badge owner’s name. Creating individualized badges combats the threat of duplication
Make badges easy to claim, store and access for deserving participants
6 | Basno for Educators
Badge collections provide a detailed picture of a person’s accomplishments, skills and experiences
A badge owner’s collection is a stand-alone webpage that is unique to the individual badge owner. It is a place where people can keep their badges forever for free
A badge owner collection can grow over time as owners collect the badges that, increasingly, say who they are and what they have done
Help people build a collection of meaningful badges
7 | Basno for Educators
Nicholas ThorneOwner of 4 badges
Badge owners have often dedicated themselves to similar pursuits.
They are therefore well suited to be connected in a trusted online environment and given the tools to interact, share knowledge and debate.
At an issuer’s option, every badge can be paired with a private, badge owners only community for this kind of interaction
Connect badge owners around shared accomplishments
8 | Basno for Educators
Give people great tools for displaying their badges (1/2)
We maintain best-in-class badge sharing tools
New LinkedIn features have made it possible for badges to be added to permanent positions on a user’s online resume (not just as status updates in a user’s feed)
In professional contexts, over 60% of users will add their badge permanently to their LinkedIn pro!le
NYU-SCPS Certificate in Digital MediaMarketing Badge
9 | Basno for Educators
In 2014, when people are proud of something they let their friends know on Facebook
70% of badge owners use our tools to add their badge to their Facebook timeline, because badges are great native, social content
NYU-SCPS Certificate in Digital Media Marketing BadgeNicholas has completed a certificate in DigitalMedia Marketing.Issuer: NYU-SCPS
Give people great tools for displaying their badges (2/2)
10 | Basno for Educators
HOW IT WORKS: BADGE ISSUERSSECTION 1
11 | Basno for Educators
Use our tools or work with a talented designer to create the perfect badges
12 | Basno for Educators
Your brand, logo and
colors
Our network of talented badge
designers+
The badge design that you
want=
Completely control distribution through individualized email invitations
With basno, distributing badges is as simple as uploading a list of deserving badge owners and sending unique, single-use badge invitations through our secure email engine
Our proprietary distribution tools ensure that only the people who should own your badges end up claiming them
Our powerful administrative dashboard allows you full control without having to deal with time consuming integration
13 | Basno for Educators
Track how people use the badges you give them
basno makes badges measurable by providing detailed tracking and statistics
Understanding how people interact with badges makes it possible to assess the impact of a badge program
Organizations can use badges to identify their most valuable members by downloading detailed information about who claims badges and then engaging that group with surveys and special rewards
14 | Basno for Educators
NYU School of Continuing and Professional Studies - Digital Badges Selected Case Study
6,500badges claimed
5,750 social media postings
1,000 hours spent
3,500
2,000
250 Certi!cate inDigital Media
Marketing
Certi!cate inProject
Management
Certi!cate inGlobalAffairs
250200
160
TOP THREE BADGES
OUTBOUND TRAFFIC
Launched ~130 badges corresponding and invited all certi!cate earners since 1990 to claim a badge
Objective:Help certi!cate holders promote their accomplishments and gain a competitive edge
Result: Successful introduction of a digital credential that is valuable to certi!cate holders as a tool for signaling their accomplishments with credibility online
15 | Basno for Educators