Bigen

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BRAND INTRODUCTION

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1. What is bigenBigen brand hair care products Hoyu famous Japanese corporations. Hoyu company specializing in hair dye leading and oldest Japanese Hoyu products available in 70 countries around the world such as Malaysia, Indonesia, Korea, Vietnam ,...

The product line contains Bigen are natural herbs safe for dyed hair as frequently without worrying about damage so Bigen products has conquered the middle-aged customers globally and silver hair dye brand is the market leader.

2. Brand conceptAdvantages of silver hair dye Bigen Japanese government: Silver Hair Dye Bigen Japanese government gives you real colors of hair as hair color often, especially not cause hair fibers tangled or broken, do not cause split ends.

You easily done at home, no matter what percentage of dye, shampoo manipulation as usual. Colourants polite, elegant, suitable for students and employees.

Herbal medicine, is extremely safe for you

The difference between fashion color cream and gray hair color cream:

1) FCC: a variety of colors loved by young people

2) GHCC: black/ dark brown, focusing on middle-aged people

3. Proposition - No.1 hair cover in Japan

- Bigen in the top five quality hair dye products as recommended and is in the top seven products favored customers

4. CHALLENGE: Even thought Bigen is famous for 100 years but thier popularity is not as high as expected.

To compare with Loreal – One of the biggest competitors

Bigen is Japanese in-home product, so it isn’t used in salon or traded in market like loreal. Therefore, customers are get used to Loreal more than Bigen. In order to compete with others brands, we have to reduce these barriers and show customers our benefit production.

5. Key benefit- Perfect grey hair coverage

- Safety to use at home

INSIGHT

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• Brand Truth: Japanese brand, done at home, natural, good coverage, safe, smooth

• Cat Truth: Color cream, different colors, safe for the hair, stinky smell

• Consumer truth: people who are 40-62, want to hide their age proof which is gray hair

 • Brand truth: Japanese brand, done at home, natural, good coverage, safe, smooth• Cat truth: Color cream, different colors, safe for the hair, stinky smell• Consumer truth: people who are 40-62, want to hide their age proof which is gray hair

Upon entering into middle age is when your body begins to change. From the hair to the skin will make you feel confident in front of people. Bigen hair makes you still put on his youthful definition "Adolescence will go away when you do not want to neglect and lasted longer"

Middle aged people have two types:■ Middle and high class, having time to go to salons, but they do not want to come since time-consuming factor and uncomfortable smell. After a period, the color cream will fade away. In some circumstances, having a color cream can be done at home is very convenient, which is safe and portable■ Do not have time and budget to go to salons: it is good to be at home to dye hair safe

☆ Big deep: Natural Beauty cover your heat.

This product provides sufficient or full coverage of the hair to make they feel young and confident. “Cover your heart” is not thought as giving the comfortable feeling, it is also a chance for young people to take care of the elderly generation.

Others who are not privileged or worried about their outside beauty has their children to take care of them since they know more about hair color cream. This at-home product helps children to bring the youth back to their parents, grandfather, or grandmother, etc and improves the connection between different generations.

1. Trigger:_ TVC: the image of a mom who has been taking care of her daughter from the young girl to a mature girl. She is working nine to five daily and doesn’t have time to visit her mother.When she was helping her mother with washing hair, she discovered that her mother had had gray hair, an evidence of old age. Being worried, she searched online and found out Bigen’s website and its relevant information. She bought it for me mom, helped her to have a beautiful hair back. She brush her mother black hair like mom used to do this to her when she was a little girl, then she smiled.

_ Key massage: Natural Beauty cover your heat.

2. Engagement Using KOLs such as Pham Ngoc Thach, Gao to write about parents’ hair and the family love

3. AmplifyAllocate and sell at shop (Circle K, Family mart,...) and super market

Thanks!

Any questions?