Axillary Tasks

Digi PackWeb site

Magazine Adverts

ConventionsExamples

Programmes

LO: To identify key axillary products and their features

Digi PackWhat do you expect to see on a digi pack

(CD/ DVD case)?

Digi PacksThe name of the

ArtistThe name of the

AlbumTracklisting (include

bonus extra's such as 'behind the scenes' and/or 'making of' features)

Record Label branding

Pictures of the band members or relevant visual imagery to sell the song and they are often manipulated in some way

PriceWebsite CreditsRecording information,

producer, where it was recorded and when

Who wrote the songsLogoBarcodeDVD logoCD logo

Student ExamplesTurning DaysMadnessBullet for My Va

lentineMumford and So

n The Summer SetMumma Ra

ExampleRegina Skeptor The XXRusted RootNoah and the WhaleDaughterThe Hush Sound

WebsitesWhat are the convention of a band/artist

website?

WebsitesBand logo at the top and largeLinks to other pages on the website (Home, About/Bio

Gigs, Videos, Photos/Gallery, Store, Forum, Sign in Log in

Main feature - large photo or video clip Strong design that might be minimalisticThe home page would be predominantly catered

around a new single/album. The use of still advertisements, videos and links. The key is home page need to be simple, and eye

catching, so fans are not swamped with information they don't want and can easily navigate their way around the website.

WebsitesTurning DaysMadnessBullet for my Valenti

neMumford and Son The Summer Set Example

Regina Skeptor The XX Rusted RootNoah and the WhaleDaughterViva Brothers

Magazine AdvertsGet the customers attention. Obviously this is the

purpose of the advertisement in the first place and therefore is vital to the production of advertisement. Audience attention can be grabbed through a catchy, bold title, graphic or logo, presenting the brand image.

Use Colour. Colour makes the advertisement stand out over black and white adverts, and looks professionally finished and expensive. This can also grab attention as bright colours will be eye-catching and draw a passing audience in.

Make the pitch simple, yet precise. The advertisement should not be overfilled with information as the audience will loose interest. An audience will only look at an advert for between ten - fifteen seconds. Include the band and album name, as well as the release date, a list of tracks is not needed on an advert.

Make it easy for the customer to reach and order the product. Make the product accessible, include release date of album/CD in a bold, easy to read font. Add website, e-mail address of band and where the product can be bought from, E.G HMV.

Examples

ExamplesAndrew HoneKanye WestMarina & the DiamondsKaty PerryOtis ReddingThe BugglesViva BrothersThe Hush Sound

Research TaskChoose three websites, digipacks and postersAnalysis the way they are made, how

effective they are, how they link to the other task, how they use micro elements, good point and not so good points

Post your thoughts!To be completed at home! For Weds 23rd

Oct – Post on blogs