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Aviva Asia Digital
Transformation Enterprise Architecture in Practice
NUS - ISS: The 18th Architecture Community of Practice (ACoP) Forum
November 2017
Robi Iskandar
Head of Digital Delivery & Architecture
Aviva Asia Digital
About Speaker
19 years of Global Technology career span
Currently Heading Digital Delivery & Architecture
at Aviva Asia Digital
Prior as Enterprise Architecture/Lead Architect
Aviva Asia regional level and Aviva Global
Architecture Leader representing Asia
Specialized on IT modernization, open source
adoption, digital transformation, platform oriented
architecture
Agenda Aviva On Digital (what)
Enterprise Architecture
Perspective (why)
Aviva Digital Transformation
Journey (how)
Agenda Aviva On Digital (what)
Enterprise Architecture
Perspective (why)
Aviva Digital Transformation
Journey (how)
Our insurance, savings and investment products help some 34
million customers enjoy life today, knowing that tomorrow is
covered.
Aviva Digital in
Context
The important thing about future partnerships is that it is not
about what Aviva wants, it is about what the customer wants
when they use a Aviva digital services. This is a pretty significant
paradigm shift, but it’s also the fun part.
Aviva Asia play a significant role
as hub on the regional level to
bring best of breed capabilities
to the rest of Asia business
units. The focus obviously on
Digital First strategy.
Aviva Digital
First
https://youtu.be/-gM0-UKvpyY
Agenda Aviva On Digital (what)
Enterprise Architecture
Perspective (why)
Aviva Digital Transformation
Journey (how)
Digital
Transformation
in Context
Customer experience obsession
Adaptable multi channel touch points
Data driven services
Extendable integration to increase
revenue growth
Efficient operation by automation
Impact Maturity Foundation Perspective
Digital
Transformation
Impacts
Source: Enterprise Architecture Survey, McKinsey & Henley Business School
IT Architecture Complexities
Digital Maturity Early Developing Maturing
Strategy Aimed at cost
reduction
Aimed at
improving
customer
experience and
decision making
Aimed at
transformation
of processes
(digital and
automation)
Leadership Lack awareness
& skills
Digitally aware Digitally
sophisticated
Workforce Insufficient
investment
Moderate
investment
Adequate
investment
User Focus Absent Gaining traction “Central” to
digital
transformation
Culture Risk averse,
disintegrated
Risk tolerant to
innovation and
collaboration
Risk receptive,
foster innovation
Source: Deloitte – the barriers to government digital transformation
Enterprise
Architecture
Foundation
Methodology
Maturity Assessment
Implementation Model
Risk Management
Iterative Approach
Digital
Enterprise
Perspective
Business Perspective IT Perspective
Digital
Enterprise
Regulatory & Compliance
Op
era
tion
al E
ffic
iency
Agenda Aviva On Digital (what)
Enterprise Architecture
Perspective (why)
Aviva Digital Transformation
Journey (how)
Digital Strategy
Customer Experience
Culture & Talent
Agility & Orientation
Platform
Aviva Digital
Transformation
Building Blocks
Enhancing the digital end-user experience
Transforming business processes
Simplifying service management
Optimizing infrastructure
Deriving insights from analytics
Digital
Strategies
Digital
Customer
Experience
Brand Thinking
Empowerment to customers so that they can do things when they need to
do them
We try to make it very easy for people
to understand an industry and product
mix that has been historically very
complex
Rewarding loyalty
Digital Culture
Defensive
Customer are Distant
Data measure past performance
Reporting
Detailed business case
Risk Averse
Department Silo
Our offer
Attack
Customer Centric
Data used for insight and decision making
Real-time
Lean product trial
Fail fast
Cross functional team
Customer needs
Tra
ditio
nal C
ulture
Dig
ital C
ultu
re
Culture Polarity
Bringing in the right talent that has the
relevant expertise.
Collective skills and strengths of a
multidisciplinary agile team
After that, we extend that globally.
Digital Talent
Aviva UK Digital
Aviva Asia Digital
Aviva Canada Digital
Digital Agility
Agile is direction, not a destination.
Source: Linked In - Digital Agility & the combination of Agile & Lean
Digital Business
Orientation
Source: The DevOps Handbook by Gene Kim, Jez Humble, Patrick Debois and John Willis
Functional Orientation Market Orientation
Organization Orientation Shift
Digital Strategy
Customer Experience
Culture & Talent
Agility & Orientation
Platform
Aviva Digital
Transformation
Building Blocks
Digital Platform Customer Ecosystem
Data Analytic & Insight
API
Cloud Infrastructure
Digital Platform
Digital Platform in Practice
Digital Transformation as on-going strategies
for company survival and growth in Digital era
Enterprise Architecture as strong foundation
on the transformation strategy & execution
Sustainable platform for innovation is key for
digital business
Summing All Up
