We are building insurance around you.®

It is with sincere gratitude and appreciation that we look back on the accomplishments of this past year. We could not reach the level of success that we do without your commitment, and we thank you for your loyalty and dedication.

We look forward to all the opportunities on the horizon and working together to reach new heights for our customers, your business and Aviva.

We are pleased to announce that the Leaders’ Club meeting for 2014 will be held on a spectacular Mediterranean Cruise. We hope you can join us as we celebrate your valuable contribution and partnership. Thank you again for your continued support and here’s to the year ahead!

Kent CampbellExecutive Vice President, Agent Distribution

Aviva Life and Annuity Company

7700 Mills Civic ParkwayWest Des Moines, IA 50266

1/13

MEDITERRANEAN CRUISE 2014

Form 61277

AVIVA LEADERS’ CLUB 2014 Quali!cation Guidelines

WealthStar/PPGA

Quali!cation Guidelines

President’s ClubClub Credits - $135,000

Chairman’s ClubClub Credits - $205,000

Pro-Rated Guidelines for New Contracts$11,250 per month of Club Credits is required, with a minimum of $67,500 for the year. These pro-rated guidelines apply to President’s Club eligibility only.

LivesA producer may qualify for President’s Club with 100 paid life cases and $100,000 of paid life premium. Also, a producer new to the company may qualify for President’s Club with 100 paid life cases and no premium requirement. This option is available only during the producer’s !rst full year with the company.

Club CreditsClub Credits are a function of PREMIUM as follows:

Life Premium

annualized target life premium.

agents to receive full Club Credit up front for the entire annualized target premium, plus excess, when a case is paid.

Annuities

the product sold.

Quali!cation Facts

of convention are eligible.

contracted, if shorter) persistency is required.

$40,000

result in an automatic invitation to the meeting. An invitation will be issued after home of!ce evaluation and only to those producers maintaining an ongoing relationship with the company.

quali!ers in lieu of attending the meeting.

events will be limited to you and your guest. Additional guests will not be allowed to participate or buy into the program.

portion of qualifying business lapses or cancels prior to the meeting.

no rebilling of business will be permitted, nor can alternative policies be charged to your account. Club Credit is given only for business that has been issued and paid prior to the end of the quali!cation period. Cases received in the !nal weeks cannot be assured of being issued and paid.

on husband and wife working teams.

Current tax law requires that the value of travel and other awards to quali!ers and their guests be reported on IRS Form 1099 for quali!ers of speci!c meetings, spouse or guest attendance at meetings, or when the value of tangible property awarded exceeds $25. Aviva will be reporting on IRS Form 1099 the value of your guest’s portion of the Leaders’ Club.

2014 Leaders’ Club Quali!cation Guidelines - WealthStar/PPGA

Destinations:President’s Club & Chairman’s Council7 Night Mediterranean Cruise aboard the Crystal Serenity Ship. Italy, Greece and TurkeyApril 30 – May 7th, 2014

We are building insurance around you.®

Thanks to you, 2011 was a great year and we truly appreciate your continued commitment and dedication to Aviva. Exciting opportunities are on the horizon for 2012, and we believe it will be a very productive year.

With that, we are pleased to announce the 2013 Leaders Club Quali!cation Guidelines. It is always a thrill for us to recognize and reward all of your hard work and dedication.

We look forward to working with you to meet your goals. Together, we are con!dent we can set a new performance standard this year.

We anticipate seeing many of you next year when we get together to celebrate your success.

Kent CampbellExecutive Vice President, Agent Distribution

2013 Leaders Club Quali!cation GuidelinesWealthStar/PPGA

Aviva Life and Annuity Company

7700 Mills Civic ParkwayWest Des Moines, IA 50266

Form 61277 1/12

Quali!cation Guidelines

President’s ClubClub Credits - $125,000

Chairman’s ClubClub Credits - $200,000

Pro-Rated Guidelines for New Contracts$8,333 per month of Club Credits is required, with a minimum of $50,000 for the year. These pro-rated guidelines apply to President’s Club eligibility only.

LivesA producer may qualify for President’s Club with 100 paid life cases and $100,000 of paid life premium. Also, a producer new to the company may qualify for President’s Club with 100 paid life cases and no premium requirement. This option is available only during the producer’s !rst full year with the company.

Club CreditsClub Credits are a function of PREMIUM as follows:

Life Premium

annualized target life premium.

agents to receive full Club Credit up front for the entire annualized target premium, plus excess, when a case is paid.

Single Premium Life

amount.

Annuities

what product sold.

Quali!cation Facts

December 31, 2012

of convention are eligible.

contracted, if shorter) persistency is required.

$30,000

$40,000

result in an automatic invitation to the meeting. An invitation will be issued after home of!ce evaluation and only to those producers maintaining an ongoing relationship with the company.

quali!ers in lieu of attending the meeting.

events will be limited to you and your guest. Additional guests will not be allowed to participate or buy into the program.

portion of qualifying business lapses or cancels prior to the meeting.

no rebilling of business will be permitted, nor can alternative policies be charged to your account. Club Credit is given only for business that has been issued and paid prior to the end of the quali!cation period. Cases received in the !nal weeks cannot be assured of being issued and paid.

on husband and wife working teams.

Current tax law requires that the value of travel and other awards to quali!ers and their guests be reported on IRS Form 1099 for quali!ers of speci!c meetings, spouse or guest attendance at meetings, or when the value of tangible property awarded exceeds $25. Aviva will be reporting on IRS Form 1099 the value of your guest’s portion of the Leaders Club.

2013 Leaders Club Quali!cation Guidelines - WealthStar/PPGA

Destinations:President’s ClubSheraton Maui Resort & Spa, Maui, HawaiiApril 4-8, 2013

Chairman’s CouncilFour Seasons Resort& SpaLanai, HawaiiApril 1-4, 2013AND

Sheraton Maui Resort & Spa, Maui, HawaiiApril 4-8, 2013

It was our privilege earlier this year to announce the return of Leaders Club and two unforgettable trips next year to Chesapeake Bay, Maryland, and Budapest, Hungary.

Now we’re giving Aviva’s Preferred Producers the chance to earn DOUBLE credit on all Aviva Life Insurance business paid—up to target premium—during the months of July, August and September!

Let’s ignite third quarter sales and celebrate together in 2012!

For agent use only. Not for use with the general public.

The double credit bonus is available to Preferred Producers only on Aviva life insurance production paid (net annualized life target premium not including excess) between July 1, 2011, and September 30, 2011. GA, DGA, AGA units are not eligible for double credit promotion. Promotion is for individual production only.

Trip awarded at discretion of Aviva; award is non-transferable. Producer must be in good standing during the qualification period and currently appointed with the company at the time of the trip. Award includes airfare, hotel and selected activities. No financial or other considerations in lieu of attendance. Aviva reserves the right to make contest changes or contest substitutions without notification. Winners are responsible for all taxes.

DOUBLE your chances of qualifying for Leaders Club this summer. Don’t miss this opportunity!

It’s an Aviva DOUBLE CREDIT explosion!

Updated standings can be found on Aviva Live under My Business > Reports > Standings > Convention Standings.

Chesapeake BayApril 26-29

Budapest, HungaryApril 30- May 5