Why is this Relevant?

Strategy:Home Base (Blog)

+ Outposts (Maintained Social

Networks)

Home Base

•Update regularly: video, photos, posts, guests, interviews

•SEO

•Follow Me Buttons

•Share Functions

•Interact and engage with your readers

•Build Community

Blog Posts

• Pithy Posts, not War and Peace (250-500 words; 750 words max.)

• AT LEAST 2-3 posts per week (increases SEO)

• Comment on other blogs

• Guest blog on other blogs. Have others guest post on yours.

• Link often (SEO)

• Tagging, photo captions, video descriptions

Social Networking Sites

Becoming Part of the Community

•Micro-blogging or Communicating

•Connect Feed to FaceBook

•www.search.twitter.com = The Power

•What People Are Saying About You

•See What’s Trending and Fish for Blog Ideas

•Search on Topics and Follow Others/Comment/Engage

LISTEN.............

www.26thstory.com

Twitter Drives Traffic

•Become Part of the Community

•Fan Page vs Individual Page

•Vanity URL

•Join Groups & Fan Pages (why)

•Engage, Comment, Communicate

•Post Notices about Events, Blog Posts, Queries

www.26thstory.com

•13 Billion Views Per MONTH (Jan 09)

•Viddler, Vimeo, etc. -- TUBEMOGUL

•FLIP Cameras

•Experiment: Book Trailers, Interviews, Backstage Pass

Additional Networks

• Flickr: www.flickr.com -- Online photo management sharing App.

• Friendfeed

• Online Book Communities: Goodreads.com, Librarything.com, WeRead.com (FaceBook), Shelfari.com -- Connect with readers.

• LinkedIn -- Professionals from around the world. Good vehicle to spread the word to professional audience.

• StumbleUpon -- Search engine + Social Network. Allows user to search by interest/category.

Food For Thought.........•Engage the community. Ask for opinions, use

quizzes, contests, behind the scenes photos and videos, voting, etc.

•Encourage member-to-member participation.

• Participate on an ongoing basis. This is not a “campaign,” but rather a perpetual discussion.

•Establish a community-centric experience. Think about what the community wants and meet their needs.

Build A Tribe