AUDIENCE THEORIES

HYPODERMIC MODEL ▸ The media influences the audience

by ‘Shooting’ or ‘injecting the audience with message that give the desired reaction for example Horror movies sometimes use historical objects and supernatural activities to make sure the audience get frightened. The audience are taking in all the information without realising that it they are somewhat being brainwashed by what they are intaking

COPYCAT/MODELLING

▸ Something that is publicised in the media and gains attention resulting in others wanting the same attention. The audience desires the same attention and therefore copy what they see. For example a real life example of this is the James Bulger murder, his eleven year old killers used the same horrific actions as seen in the film ‘Child’s play 3’ it can be said that the child killers copied the action in the movie.

AUDIENCE THEORIES

CULTIVATION▸ Studies undergone to see

whether Tv viewing has a long-term effects that gradually affect the audience. People that spend a lot of time watching tv start to live in the TV world and start believe their lives are a TV reality.

USES/GRATIFICATIONS

▸ The audience are responsible for choosing the media that meets their needs. The audience uses pre-existing media to fulfil their needs.

AUDIENCE THEORIES

DESENSITISATION▸ Reactions grow weaker

according to exposure to violence,death and sex. A decrease in fear and sensibility to extremely aggressive behaviour and taboo subjects. Possible introduction to everyday life. For example knife crime is no longer an as sensitive subject in south London as it was years ago.

RECEPTION THEORY

▸ The media has no inherent meaning and therefore the audience takes into account all factors to create a meaning/interpretation.

AUDIENCE THEORIES