Audience Theories

Copy Cat: Relates to something which is publicised in the media

that creates a lot of attention, resulting in other people to imitate, or ‘copy’ this in order to gain the same level of attention.

Uses and Gratifications:

The idea that some media is used to satisfy the needs of consumers. Such as video games, films and news.

Desensitisation:

The idea that the more violence we see the more we get used to it, and the more used to it we are the less affected we are by it.

Male Gaze:

The idea that women exist in the media purely and solely for the pleasure of men.

Hypodermic Needle:

A model of communications suggesting that an intended message is directly received and wholly accepted by the receiver. The model is rooted in 1930s behaviourism and is largely considered obsolete today.