Audience ProfileMale

• Casual tight fitting

clothing

• Often wears leather

coats and jeans (iconic

image)

• Large Doc Martin style

boots.

• Often heavily tattooed

(specifically arms and

body)

• Often seen wearing

sunglasses, indoors

• Most rockers have

unkempt facial hair in

the full beard and

goatee style.

• Stylish Hair

• Often aged anywhere

from 16 – 40 depending

on their specific sub

genre of choice

• Likes horror and

actions movies.

• Aggressive towards

people of different

musical taste

• Likes to mosh (fighting

while dancing)

• Roll out of bed and

throw clothes on while

still giving attention to

the hair style.

Audience Profile

Female

• Wears tight and

sometimes reviling

clothing

• Always wearing some

item of clothing that is

leather

• Black hair / red or dark

tints

• Aged 14 – 30

• Long dark hair.

• Plenty of dark makeup

especially around the

eyes.

• Pale skin, rarely/never

tanned

• Cares about appearance

• Greatly enjoys music

and often boarders on

the obsessive about

their favorite bands.

• Very social and

outgoing with people of

similar tastes

• Stereotypically enjoys

horror and romance

• Often very

aggressive/extroverted

• Very against the

mainstream media and

only really pays

attention to their chosen

sub genre of rock.