ATTITUDE OF YOUNG GENERATION (Age group 25 -35)

TO BECOME SELF EMPLOYED

Analysis done among the coworkers

Attitude

Independence Risk Work Effort

+ve to

Work Effort

Work-Averse

Higher tolerance

for risk

Risk averse

Independence

preferring

Independence

averse

Others

Intention Subjective Norms

Beliefs

Behavioral NormativeControl

Goal -> Self Employed

Never Thought of

SE

Business Family

SE Advantages

JobAdvantages

Not Satisfied by Job

Satisfied by Job

Factors for Self Employment

Independence

Risk / Challenge

Work Effort /Innovation

Money

Social Service

Family Bussiness

Job Satisfaction

No Other Job

0 2 4 6 8 10 12 14 16 18 20

Attitude Towards Self Employment

Series1

Number of Enterpenures

Effec

ting

fact

ors

Sample size= 48

Methodology Used : Casual interview with the Coworkers Total size : 48 Entrepreneurs : 22 Salaried : 26