Costume/Props/Location in a music

video

“My Number” by the Foals

https://www.youtube.com/watch?v=QRR_pvZcu-o

Costume AnalysisThe costumes in the video are current which adds commercial value because the purpose of the video is for the target audience to relate. The costumesAlso make the performance feel more real which, Is the purpose of the video, to show what it is like At one of their shows.

It is normal for a performance based music video to have current to the time costumes because the sole purpose of the music video is to promote the bands/singers image and up and coming events.

The costumes are simplistic whichmeans we could easily recreate this in Our own work.

Props AnalysisSince this is a performance based music video the main

props are the instruments. Instruments and the gear is expensive however, because we are working with and already established band they will already personally own instruments so this will not be a problem for us.

The use of instruments this performance basedMusic video adds to the commercial imperative. This is due to the fact that it gives the viewer An incite to how the would perform live, this In turn makes the view want to see them live And this all results in the band making moreRevenue.

This commercial tactic will be implemented in the performance section of our videos.

Location AnalysisThis music video switches between two locations,One on the street outside a club and the other isInside the club where the gig is actually Happening. The specific reason we chose to Analyse this video is due to its locations, this is Because they can be easily recreated in our videoAnd has a lot of what we are trying to do in thePerformance sections of our video.

The locations also help with our commercial imperative because this is a very similar gig to what the band we are working with will perform at. This gives the Target audience even more incite into what Concerts will be like and intern make them wantTo buy tickets.

“You” by Coasts

https://www.youtube.com/watch?v=qvRX0bKmL3U

Costume analysisThe band in this music video have veryCasual costumes, each member also hasTheir own unique style which is one of The bands USPs. The video is almost entirely performance based, being Made up of clips and videos from Previous concerts and tours. This is Typical of indie artists such as Coasts Because it allows them to promote their image and helps boost ticket sales.

The fact that their costumes are similar To what they normally wear may Suggest a rebelling and casual attitude And they want this to be portrayed on Stage.

Prop analysisThe use of props such as a football and aDeck of cards help portray the personality Of the band members and gives them some Relatable qualities which appeals to their target audience because they are taking part in activities that their audience would also take part in, which intern improves thecommercial imperative.

Showing the personality of the artist through the use of props is something we wanted to imply in our video. We think that this will help us appeal to our target audience more effectively and help make the narrative sections of our video more clear and obvious.

Location AnalysisThis music video has many different locations, either its one of their previous gigs or its of them in different locations having a good time as friends. This contrast between the two types of locations in this video are give a specific message to the view. This band a being marketed as relatable to their target audience and that is what the locations are trying to show, although they are big stars, they are just like their audience really.

The locations used in this video can by the most part be recreated, the only problem we may have is travelling to various location and make the concerts seem as packed and full of people as they are in this video.