Assignment 12 Target audiences

By Zain K, Michael I, Mykola S, Liam H

Conjuring demographics

Jaws psychographics

SinisterThe target audience for horror films is generally teenagers, which is the same for sinister 2. The most popular social group is C2 DE, which is lower/middle classed people. Since it is an 18 rated film, the most common age range is 15-24 year olds.

Resident evil

The target audience for resident evil is very wide between ages, however it is clear to see that the majority of the viewers are male.

On average it is clearly shown that the main viewer is male and come from north west of London.

The target audience of Friday the 13th are varied. On YouGov Profiler, it tells us a lot about the average person who watches Friday the 13th. On ‘Pearl and Dean’ it tells us that the most common viewers are females between the ages of 15-24 years old. Females only have a 0.1% more viewership than males in ‘gap’ so the data shows that the viewership of Friday the 13th is pretty much equal in terms of genders watching the film. On YouGov Profiler it tells us more detailed statistics, according to them the average viewers favourite sports would include Mixed Martial Arts (MMA) and Darts and their most likely pet would be a cat. I’m not sure how they gather this information.